Complimentary
Website Audit & Anaysis
Guardian Owl Digital ensures you are making the most of your investment when it comes to digital marketing. This means performing a thorough website audit before any seo or paid advertising is started.
We believe we are here to help transform the digital visibility of businesses through honest communication, innovative search engine solutions, and unrivaled customer service.
The Website Audit Strategy
A Guardian Owl Digital website audit is a complete analysis of all the factors that determine your site’s visibility in search engines. As Google gets more stringent with its policies for everything from obvious link spam to having too many characters in meta descriptions, getting a website audit has become a business necessity.
At Guardian Owl Digital we crawl your entire website while focusing on 3 foundational elements;
SEO Site Health Audit- Assessing general site health including page titles, meta descriptions, meta keywords, link building, schema, URL construct and content.
SEO Competitive Site Audit- Analyzing your site gaps in its vertical among your competitors to see what opportunities there are for growth.
SEO Social Audit- Strategically analyzes how you’re performing across social platforms comparatively to your competition. These audits are meant to offer clients a holistic analysis of their website and give a complete overview of opportunities to increase traffic and quality score online.
Our Owl Values
We are here to serve you success on search engines through following our owl core values below.
Integrity
We pride ourselves on doing the right thing, even when no one is watching. We follow our convictions in all circumstances and do whatever it takes to get the job done.
Honesty
We value honest communication within our team, our partners, and our clients. Being honest and forthcoming if very important to us.
Innovation
We value bringing our partners new ideas, recommnedations, and getting creative when it comes to their business.
Hardwork
No one was successful without working hard and we value being focused, efficient, and getting the job done.
Let’s Get Started
Ready To Make a Real Change? Let’s Build this Together!
Learn More on our Honest In Digital Blog
Audio Ads? On YouTube? Yes…and Here’s How to Use them in 2021
When you think of YouTube, you think of audio, right? Well, think again. According to YouTube, as users have been spending more time at home, more of them have been looking for audio-based content (think virtual concerts, podcasts, workouts). So the media...
Google’s ‘Project Bernanke’ and ‘Jedi Blue’ Are Out in the Open. Will Advertisers Care?
Google’s ‘Project Bernanke’ and ‘Jedi Blue’ Are Out in the Open. Will Advertisers Care? In Texas at the end of 2020, ten states filed a joint antitrust lawsuit against Google for allegedly monopolizing the digital advertising industry. The states claim that Google,...
LinkedIn Publishes Ad Guide for Marketers in 2021
LinkedIn Ads Guide Offers a Handy Resource for Marketers Earlier in 2021, Microsoft (which owns LinkedIn) noted that LinkedIn sessions jumped 30% in the last quarter of last year, accompanied by a 23% increase in quarterly revenue. As we emerge from the pandemic,...
Use Local SEO to Own Your Market
A Field Guide to Local SEO Success Want to crush the competition and cultivate more customers close to you? Here are steps you can take right now to build your online presence and sell more in your area. Nurture Your Listings. Google My Business is the place...
A New Addition to Google Search Console: Associations
You probably already know that Google offers a free service called Google Search Console. It gives you an inside look at your website’s presence in Google search results, so you can find and fix issues that are hindering your search rankings. Basically, it helps you...
Get Ready for Google Core Web Vitals Change
In May, Core Web Vitals will become part of Google’s algorithms. They measure your website’s loading, interactivity and visual stability — site speed factors that matter to search engines. So now is the time for websites to tackle the Page Experience Update. ...
7 Ideas For YouTube Videos That Sell in 2021
Seven Ideas for YouTube Videos That Sell As you map out your digital marketing strategy, it’s easy to overlook YouTube. But consider this: with over 2 billion viewers every month and rising usage on TVs, you ignore it at your own peril. YouTube’s ad choices,...
Women Can Rule in Business & Sports
When all of us in the Guardian Owl Nest get together (virtually, of course!), it doesn’t take long for our conversations to land on sports-related stories and references. We have several fitness lovers and youth sports coaches among our ranks, so it makes sense! ...
Broadcast TV is Dead; Here’s Your New Marketing Addiction in 2021
Did you just write another check for broadcast TV? I get it, it's one of your most expensive addictions and the easiest way to spend that marketing budget. Just call your TV rep and invest a million dollars. You'll get a call in 30 days telling you you've reached 10...
Seven Steps to Social Success in 2021
Your Social media has extraordinary power to extend your reach, to capture customers and prospects, and to drive sales. But the social channel is often treated like the stepchild of marketing. It certainly gets adopted for the low cost of entry, but maybe for that...
7 Ways to Jumpstart Your SEO in 2021
Guardian Owl Digital was created to help provide integrity and transparency in the chaos of the internet world and certainly, in times of an uncertain future. We have compiled 7 ways businesses can utilize seo and digital marketing to now to help you through...
Your Customer Cut the Cord. Find Them With OTT Advertising in 2021
It’s no big news flash. Today’s consumer reality revolves around the internet. When it comes to the average American consumer’s shopping, purchasing, and entertainment viewing habits, the internet is at the heart of it all. No surprise, the Coronavirus pandemic...
Machine Learning 2020 – Executive Education Certification
Machine Learning Executive Education Series Intro 2020 Ok seriously, what is Machine Learning? How often do you click on a sponsored advertisement on Instagram, Facebook, YouTube or any other website? How often do you spot an advertisement on your news feed when...
Big Tech Regulation & Censorship Confusion – What You Need to Know
The statistics are staggering. Currently valued at nearly $7 trillion, Big Tech’s collective worth is up from $2 trillion only five years ago. (And yep, that’s trillion with a “T”, folks.) How many other industries can boast such an economic impact, not to mention 250...
Instagram Rolls Out Answer to Tik Tok; Instagram Reels!
Have you been intrigued by the social media phenomenon that is Tik Tok but are hesitant to download because of the invasive terms of service? Your tried and true social media bestie has the solution for you. Instagram Reels! Instagram rolled out their answer to the...
Google My Business Profile Upgrade; Google Guaranteed Badge for $50 a month
Big news on the local seo front has been made official by Google. After testing paid subscription services for Google My Business back in April 2019, Google is making the rollout available to all. As a business owner you can now join the Google Guaranteed...
Optimizing Your Business for Bing Places in 2020
When people think of search engines, they often think of Google. Google, while it is the largest search engine, is not the only one that matters when discussing your SEO strategy. Bing is another search engine that’s name is also worth mentioning. It is now the...
YouTube Ads for Your Ecommerce Business in 2020
YouTube is a platform that should be of interest to any businesses wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....
WordPress and SEO in 2020
The internet is a big place, so to power around 30% of its websites is quite an impressive claim. It’s a claim that belongs to WordPress, which has steadily become one of the strongest forces for helping the internet function since 2003. It makes sense why...
Waze vs Google Navigation in 2020
Nearly everyone has heard of Google Maps, but you’ve also heard of another navigation app by the name of “Waze”. Along with Google Maps, Waze is another top competitor in the navigation app category. In 2013, it was acquired by Google, and since then the app has taken...
Learn the Google May 2020 Update
The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.” The last update announced...
Is It a Good Business Strategy to hire a local SEO Company in 2020?
Here are 3 Things to Look out for when choosing a local seo agency. There are so many ad agencies out there selling “seo” as a service offering. Yet, so few agencies actually know how to manage a seo team and more importantly, gain success from their on site...
4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage
The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account...
Breaking News | Google Shopping Ads are Now Free in 2020
The search term "Froggle" started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered "free listings" in...
10 Steps to SEO For Startups
10 Steps to SEO for a Startup https://youtu.be/VCZ0DNVilLQ Today we're going to talk about the 10 steps for SEO as a startup. So what defines a startup online? At Guardian Owl Digital, we define a startup as a website that has less than 50 pages. Even if you're...
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus Many business owners are finding themselves involuntarily giving up freedoms for the safety and health of others. These are uncertain times for every...
Why You Should Not Pause Digital Marketing Efforts Amid Virus
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing,...
Keyword Research for SEO in 2020
Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases...
How Content is Changing for SEO in 2020
How Content is Changing for SEO in 2020 In 2020, writing the right content will be key for local ranking and increased organic presence. Users (and Google) want content, and it can help your website rank greatly if it's relevant to your business. Just having content...
What is Internal Linking for SEO?
Internal Linking for SEO Let's talk about internal links for SEO. Content is king only if you have a lot of visitors coming to your website reading the content and Google sees you as authoritative in the subject, thus ranking you higher in the SERP's. One way to...
LinkedIn Marketing & Your Business in 2020
LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth...
Looking For a Business Partner? Forbes Featured
Looking For a Business Partner? Forbes Feature - Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people...
SEO Trends to Watch in 2020
SEO Trends to Watch for in 2020 Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.” This was...
Google Optimization Score Now Available for Display
Google Ads Optimization Score Now Available for Display Google's Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an estimate...
How Long Should a Blog Post Be for SEO?
How Long Should a Blog Post Be for SEO? What is the perfect word count for a blog post? What will catch the interest and keep it? What amount of content hits that sweet spot? Allison Taylor is here to give you a quick tip for SEO when blogging. Tune in to learn more!...
Why Aren’t Your YouTube Videos Getting Views
Why Are My Youtube Videos Not Receiving Views? How DO you optimize your Youtube videos? Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see. However, it may be a necessary evil when attempting to become visible...
Google Tag Assistant | Why You Need It
Google Tag Assistant and Why You Need It Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more. https://www.youtube.com/watch?v=ZQ2qVr0DC8Q&t=6s
Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years
Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better. This is the biggest release since...
What is Google My Business & Google Maps
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...