Guardian Owl Digital ensures you are making the most of your investment when it comes to digital marketing. This means performing a thorough website audit before any paid advertising is started.
A website audit is a complete analysis of all the factors that determine your site’s visibility in search engines. As Google gets more stringent with its policies for everything from obvious link spam to having too many characters in meta descriptions, getting a website audit has become a business necessity.
At Guardian Owl Digital we crawl your entire website while focusing on 3 foundational elements;
Assessing general site health including page titles, meta descriptions, meta keywords, link building, schema, URL construct and content.
Analyzing your site gaps in its vertical among your competitors to see what opportunities there are for growth.
Strategically analyzes how you’re performing across social platforms comparatively to your competition.
These audits are meant to offer clients a holistic analysis of their website and give a complete overview of opportunities to increase traffic and quality score online.