by Connor Rafferty | Nov 22, 2023 | Artificial Intelligence, Business, Digital Audience, Future of Media, Government
Political Ads Are the Main Focus, but Other Industries Must Follow the Rules Picture this: You are scrolling through Meta (or Facebook, if you still want to call it that…) and see a political ad. A gravelly voice over accuses a certain Opposing Candidate of signing a... 
by Mia F | Oct 17, 2023 | Artificial Intelligence, Audience, Digital Audience
Customer engagement in the 21st century is rapidly evolving, and A.I. is greasing the wheels of change more than anything else. What Is Customer Engagement? When we say “customer engagement”, we are not simply referring to getting your business’ name in front of a... 
by Jenna | Aug 19, 2019 | Best Digital Marketing Insights Online, content is king, Digital Asset Management, Digital Audience, Digital Trends, Ecommerce, Email Marketing, Google News, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, Uncategorized
In 2019 you can find anyone’s email if you’re willing to look hard enough. Let’s face it, people want to build an email list the easy way; buying the lists that are relevant to their product or service. In writing this I’m going to assume that... 
by Jenna | Aug 10, 2019 | Data, Digital Asset Management, Digital Audience, Google AI, Google Updates, Paid Search
There are plenty of ways to get your data out there. If you run a business to business (B2B) organization, it can be tricky to get the right attention through your data. There are multiple ways that have proven effective in ensuring that your brand reaches the... 
by Allison | Aug 1, 2019 | content is king, Digital Audience, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, SEO, Seo Copywriting
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial... 
by Allison | Jul 11, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Future of Media, Guardian Owl Digital Marketing, Internet Marketing, Social Media, Video For SEO, Youtube
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use...
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