Political Ads Are the Main Focus, but Other Industries Must Follow the Rules Picture this: You are scrolling through Meta (or Facebook, if you still want to call it that…) and see a political ad. A gravelly voice over accuses a certain Opposing Candidate of signing a...
Customer engagement in the 21st century is rapidly evolving, and A.I. is greasing the wheels of change more than anything else. What Is Customer Engagement? When we say “customer engagement”, we are not simply referring to getting your business’ name in front of a...
In 2019 you can find anyone’s email if you’re willing to look hard enough. Let’s face it, people want to build an email list the easy way; buying the lists that are relevant to their product or service. In writing this I’m going to assume that...
There are plenty of ways to get your data out there. If you run a business to business (B2B) organization, it can be tricky to get the right attention through your data. There are multiple ways that have proven effective in ensuring that your brand reaches the...
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial...
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use...
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