ChatGPT’s release last November was the opening shot to an AI race that is still ongoing.
Major tech companies like Google and Microsoft and Meta are all racing to create the most innovative, and profitable, conversational computing platform.
Google’s rival to ChatGPT (newly updated as GPT-4) is called Bard. It was expected that Bard would be available by the end of this year, but Silicon Valley workers have been burning the midnight oil apparently because Bard is already here.
Is Bard Better than ChatGPT?
Google has tried to distinguish itself from Microsoft’s ChatGPT by emphasizing the importance of designing a responsible chatbot that will not lie or spread misinformation.
Of course, this is the goal of any chatbot creator. But Google of course already doubtless knows that this is much easier said than done.
Google’s CEO has outright said that users should expect to see some errors.
Bard Has Too Many Potential Problems for Businesses
You are more than likely to see Google’s Bard make the same mistakes that its rival, GPT-4, has already publicly made again and again.
This includes “hallucination”, where the chatbot will say things that are patently untrue, such as Elvis being alive. (To the best of our knowledge, no chatbot has gone on record to say whether Elvis is alive or not.)
There is actually more risk of inaccuracy with Bard, because it has been reported by users with early access to Bard that it does not cite its sources often.
Hallucination makes it easy to spread misinformation.
A lack of common sense also puts these ask-me-anything chatbots at risk of saying something offensive.
Why You Should Not Use Google Bard (or ChatGPT) for Your SEO Efforts
A quick AI parable:
Big tech company puts out a chatbot. That big tech company says to the public, “Go ahead, use the chatbot.”
People are amazed at what the chatbot is able to do. Businesses in particular begin using the chatbot to write copy for social and website SEO efforts.
However, the chatbot begins to hallucinate, spouting out grammatical and factual nonsense.
Soon, it becomes a struggle for businesses to effectively use the chatbot for anything but the simplest forms of communication.
And so, human copywriters are used yet again.
End of AI parable.
The hidden meaning of this parable is that companies like Google and AI are not doing businesses a favor by letting anyone use their chatbots for free.
In fact, it is the other way around.
If your business uses a chatbot like Bard, then you are essentially becoming a guinea-pig product tester for Google. At this stage of Bard’s existence, Google is more interested in identifying weak spots in Bard so that they can be fixed. Making sure that your AI-generated content ranks is not high-priority, although it may be once Google starts charging you money for Bard’s services.
Your Company’s Chatbot Should Be IBM Watson
There is a strong case for not using Bard or ChatGPT for your business. However, there is a third option in the form of IBM Watson, which was specifically designed and tested to be used in business contexts—and has been used by a wide variety of industries for over a decade now.
You can use IBM Watson when you GO AI with Guardian Owl Digital. Read on for more details below.
Want to Use AI for Your Business? Let’s GO.
With ChatGPT, artificial intelligence finally had its “iPhone moment”.
Like smartphones, which were once a niche technology, AI is slowly becoming universally recognized as one of the most important and life-changing technologies of our era.
There are many business owners out there wondering how they can take advantage of AI. What they may not know is that plenty of businesses, including their competitors, are already using AI.
Right now, the technology is available to business owners. They just need to know where to look.
Guardian Owl Digital has a proven track record of working with businesses through its AI and machine learning initiative, GO AI.
This includes TouchUp, which will tell you how your customers will receive your creative marketing materials.
Predict+ offers up to 99% accurate predictions for important data such as customer churn rates or the prices of materials you order for your operations.
Persona modeling offers you key cognitive insights into your customer base, enabling you to improve your marketing and customer outreach efforts based on what your customers care about.
And that is just a few of the AI and machine learning solutions that we offer.
From finance to manufacturing to healthcare and beyond, any and every industry, and businesses of all sizes, can benefit from our affordable AI solutions.
So, what are you waiting for? GO AI today to grow your business.
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