Has the Pope really been riding motorcycles, flying fighter jets, and wearing leather jackets during speeches?
No, at least not around any cameras, but you are forgiven if you were duped into thinking so, because AI-generated images depicting the leader of the Roman Catholics doing such out-of-character activities have been spreading all across the Internet.
The New York Times reported on the entertaining photo edits made of Pope Francis, making special note of the high amount of pictures floating around on the Internet.
Generative AI Photos Are Going to Be Everywhere
While the Internet has always been chock full of edited photos that make you do a double take, what is special about these photos is that each one was generated by artificial intelligence.
Just as ChatGPT is adept at creating text quickly, photo-generating AI requires little of the user beyond just thinking up an idea. The AI takes it from there, making a photo that can seem eerily real.
Though the New York Times has also noted possible issues with photo-generating AI that could easily deceive web surfers, being used for misinformation and other nefarious purposes.
This will likely be a regular feature of using the Internet in the future, especially because it will be readily available to people with little to no graphic design experience.
However, it is not just entertainment and misinformation that this technology can be used for. In fact, there are plenty of positives to this technology, especially for business owners.
What Photo-Generation AI Means for Online Marketing
Many of the people who are making these photos of the Pope may not even have Photoshop experience, or even the Photoshop app.
This lack of design skill is no problem when you use generative AI that simply requires you to type in a prompt, and will spit you out an image fulfilling your request.
Instead of having to set up and stage photo shoots for your new products, you will have access to AI that can easily create a scene for displaying your products. It can go so far as generating unreal human beings that use your photos. This will certainly be cheaper than hiring models and photographers to take pictures.
As the technology becomes more and more sophisticated, you will be able to tailor the photo content to your specific brand’s features. Through persona modeling, which we detail in the section below, you can also figure out what aesthetic and informational features should inform the AI’s design.
Eventually, this will extend into the realm of video creation as well, where you will be able to create video ads within literal minutes of getting an idea.
If you already have visual marketing material that you want AI to analyze and offer suggestions for improving its effectiveness, that is available to you. Guardian Owl Digital offers such a tool to customers, and it is called TouchUp. You can learn more about TouchUp and other AI tools available through our automated marketing services initiative GO AI below.
Want to Use AI for Your Business? Let’s GO.
With ChatGPT, artificial intelligence finally had its “iPhone moment”.
Like smartphones, which were once a niche technology, AI is slowly becoming universally recognized as one of the most important and life-changing technologies of our era.
There are many business owners out there wondering how they can take advantage of AI. What they may not know is that plenty of businesses, including their competitors, are already using AI.
Right now, the technology is available to business owners. They just need to know where to look.
Guardian Owl Digital has a proven track record of working with businesses through its AI and machine learning initiative, GO AI.
GO AI, through a partnership with Findability Sciences, offers clients the services of AI platforms like IBM Watson that offer you automated marketing solutions.
This includes TouchUp, which will tell you how your customers will receive your creative marketing materials.
Predict+ offers up to 99% accurate predictions for important data such as customer churn rates or the prices of materials you order for your operations.
Persona modeling offers you key cognitive insights into your customer base, enabling you to improve your marketing and customer outreach efforts based on what your customers care about.
And that is just a few of the AI and machine learning solutions that we offer.
From finance to manufacturing to healthcare and beyond, any and every industry, and businesses of all sizes, can benefit from our affordable AI solutions.
So, what are you waiting for? GO AI today to grow your business.
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