app
Are You Mobile? Is Your Website?
Who would have guessed that by 2019, approximately 60% of web searches would come from mobile devices? It even feels weird sitting in front of a laptop typing that statistic, instead of on a phone. But the reality is that our lives are in the palm of our hands. We Read more…
Audience
How Website Security Affects Your Search Rankings
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure” message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL (Secure Sockets Layer) is security Read more…
Adwords
What does SEM mean to you?
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly referred to as ‘organic traffic’ – and paid Read more…
Digital Search
Utilizing SEO to Connect the Online and Offline Worlds
Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to create the path between the web and Read more…