Content is King
A cornerstone of search engine optimization, or SEO, is content creation. It is common knowledge that content, such as blogs and social media posts, play an enormous role in helping businesses show up near the top of the coveted first page of Google. To do so is to “rank,” and ranking is what the business of SEO is all about.
There has been plenty of attention paid to the development of AI-powered content creation. However, as this automated writing platform shows, much of automated writing lacks what could be called a human touch.
However, just because AI can not quite convincingly write a blog post for your business does not mean that it cannot assist you in making sure that content piece ranks. Read on for some content-related tips for how AI can help your website get or stay on the first page of Google.
Companies like Findability Sciences offer AI systems that can perform a task called “sentiment analysis,” which combs through the internet for mention of your business to find what sentiments are associated with your company.
What such a process does is offer you insight into the feelings, positive and negative, that your brand and products and services inspire in customers. As a response, you can refine your content to play to these positive emotions, and remediate the negative emotions that others may feel about your brand.
These sentiments are found by combing through a great many posts online, certainly those related to your business. What the sentiment analysis tool searches for are keywords and key phrases speaking to different sentiments, like positive or negative, or emotions, like happy or angry. Certain products and services can be associated with different sentiments, so you will know what to highlight and tweak the presentation of in your posts and website’s pages.
Speaking of keywords, the research of keywords is one of the biggest assets that AI has for SEO.
A keyword is a term that crops up in the searches of people googling the products or services your business specializes in. A keyword can be more than just a single word, and can in fact be a phrase, like “cost of window cleaning.”
Keywords are important because they clue you into the exact phrases and words that people use when searching for what your business offers. As it turns out, changing just one word can be the difference between ranking high and staying the no-man’s land of page 2 of Google.
This is especially helpful for businesses that may offer services with more obscure, or even just less common, terms, that could use a layman’s translation in the website’s pages, social media posts, and blog content.
Title Generation for Blogs
One of the things that you learn from AI-powered keyword research is that there is a gap between what you think will stand out to a customer and what actually does.
The title of a content piece is arguably the most important element, because for many people it is the measure of whether the article is actually worth reading or not, no matter the actual content inside, or even the website that the article is on.
An AI platform will be able to incorporate keywords from outside of your article, as well as understand the overall meaning of your article, and create a number of optional titles for you to choose from, each optimized to communicate the message of your article while also appealing to curious internet searchers.
Generating Meta Descriptions and Tags
A meta description is the short summary that you see below the links to articles on Google’s page. Just as it is with titles, AI can generate multiple different meta descriptions for you to choose from, each faithful to your article while also standing out to customers.
Tags are like meta descriptions in that they can help influence the ranking of an article. If you scroll to the bottom of most blogs, you will see what a tag is—words or phrases that serve to categorize the article you are reading.
Again, you may be tempted to just write in whatever you feel you article is about, but the truth is that you can employ keyword research to find more precise words and exact phrases that will stand out to internet searchers. This is true for meta descriptions and tags alike, and should be kept in mind whenever you are embarking on putting up a new piece of content on your business’ website, which you should be doing on a regular basis.