Video Marketing


YouTube is the second largest search engine

It’s no secret that video is becoming a bigger part of companies’ inbound marketing strategies and for good reason. The “play button” is becoming the most compelling call-to-action on the web. Research has even found that using the word “video” in an email subject line boosts open rates by a whopping 19%!

So why should you utilize video in paid ads?

  • 65% of video viewer’s watch 3/4 of a video
  • 75% of business executives watch work-related videos at least weekly
  • 81% of people feature their video on their brand website
  • 96% of B2B companies are planning to use video in their content marketing
  • 52% of marketers worldwide named video as their best ROI for paid search

So how do you get started

Any video uploaded to Youtube can be a video ad. Video ad’s appear before other video’s on Youtube, beside playing videos, and in search results.  Guardian Owl Digital utilizes your video to target strategic demographics, geographies, interests and remarketing.

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