The most frequently asked questions around search engine optimization and marketing.
What is SEO and what does it stand for
SEO stands for Search Engine Optimization. SEO is the combined process of art and science in getting pages to rank higher in search engines such as Google. Search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
What does SEO include in 2020?
In 2019 SearchEngineLand.com produced a periodic table of SEO elements that visually summarizes how much “SEO” actually includes. SEO is never a “set it and forget it” process as there is always an element that needs improved or worked through.
There are a few main areas that truly comprise SEO;
- On-Site SEO
- Search Queries
- Page Titles,
Meta Descriptions, H1& H2 tags
- Page Titles,
- Content Length
- Image file size and alt tags
- Search Queries
- Off-Site SEO
- Referring Domains (Backlinks)
- Site Speed
- Site Security (SSL Certificate)
- Reviews & Social Media
Is search engine optimization worth it in 2020?
SEO has became more important than ever in 2020. Here are a few important nuances to focus on now;
Featured Snippets Dominate More Search Clicks
Influencers Should Be Leveraged for SEO & Backlink Opportunities.
Secure & Fast Websites Are a Must
Websites Optimize for Voice Search
Mobile UX Will Be Huge in Determining Your Rankings
Videos as a Source of Information On Site
CTR and Average Time on Site Will Become Important in 2020
How many online reviews do I really need?
Online reviews are one of the first things visitors see when searching a company online. Customers are more likely to trust your business if fellow consumers give an honest and positive opinion of who you are, what you do, and how well you do it. 91% of consumers read reviews before they are ready to make a purchase. The most important directory for your reviews to be posted on is Google. This is because 93% of online interactions begin with a search engine… and 68% of which use Google to do so! And for your Google stars to start showing up you need to have about 2-3 reviews on Google. Other important directories are Facebook, Bing, and Yelp! Gaining consumers’ trust is what all businesses should be striving towards. This is how you gain loyal consumers who help your business spread by word of mouth and online reviews. 2-3 reviews gains the trust of 28% consumers, while earning 4-6 reviews makes that percentage jump to 36%. As you grow, the number of reviews you have should grow as well!
How much should I be investing in Digital Marketing in 2020 ?
The average small business spends 4-14% of their gross revenue on marketing. This percentage includes both traditional marketing and digital marketing. Both of these techniques are essential for any business’ success. However, since technology is being integrated into almost every aspect of our daily lives, digital marketing spending should be in correlation with the growth of the digital world around. In fact, according to Small Business Trends, 70% of small businesses plan to increase digital marketing expenditure within the next year. Guardian Owl Digital believes that every small business business should spend at least $750 per month on their digital marketing. This cost includes: directory & citation management, keyword & content software alignment and management, website auditing, link building software and management, local aggregator software of search engine data and management, and finally 6-10 hours of monthly work.
What is Google Analytics and why do I need it?
Google Analytics is a free website visitor tracking tool that helps you monitor the quality and consistency of your website traffic. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying off. But if you can’t decipher what you’re looking at on your Google Analytics (GA) dashboard, then you’ll never be able to decide how to best spend your marketing dollars.
My My web developer said he did SEO. Isn’t that enough?
They may have said this, but more likely they didn’t actually do it.. Many web developers can make amazing, user-friendly websites. However, when it comes to making it easy for search engines to find that awesome site, web developers miss the mark. Most web developers will add page titles and meta descriptions, which is a great on-site SEO practice, but most forgo detailed keyword research to make sure you get the most bang for your SEO buck. You need someone who will do the research and optimize for the best keywords. You need a partner who knows how to go beyond Page Titles and Meta Descriptions. Here at Guardian Owl we go above and beyond by optimizing the following:
- H1 and H2 Tags
- Image Alt Attributes and titles
- the body content of the page copy
- page URLs
- site speed
- off site citations
- and more!
Is SEO a one time thing?
What is Keyword Research for SEO?
As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases related to your business that users type into search engines.
When initiating your keyword research, business owners need to think about the most important products or services their business wants to highlight. Examples such as “What are your business goals?” and “Who are the customers or audience?” you’re targeting need to be considered. Putting together a questionnaire such as these questions can help in the discovery process of keyword research.
With the research list, you need to understand why the search intent is so important. It’s not as much about the actual keywords being searched as it is about the search volume behind the search query.
Why Are My YouTube Videos Not Generating More Views?
Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see.
However, it may be a necessary evil when attempting to become visible online. In this video, Bella briefly touches on a few ways to post more visible videos online.
What is Google My Business and is it important in 2020?
A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin driving there. When they arrive, the restaurant looks dark and unpopulated. The family realizes the restaurant is closed!
Where was that information in the Google search?
When users on Google search or look up a business on Google Maps, they expect relevant information in return. Google My Business is an online platform that holds the most essential information to improve online presence.
What is Image SEO?
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the pictures are about. And you want credit, so to speak, in search results for those pictures.
First things first: Google recognizes BMP, GIF, JPEG, PNG, WebP, and SVG image files, so ensure that your image file is saved as one of those. Secondly, you’ll need to name the image itself something descriptive. But be warned that more is not always better. It’s a fine line between sparse and overkill. For example, the Guardian Owl logo (below) could simply be named ‘owl’ but that does not accurately portray the business and would do a user no good, unless they were literally searching for owl images. It would be more accurate to add alt text such as ‘SEO experts optimize content and drive traffic’. Resist the temptation to cram every keyword imaginable into your alt text because that strategy might actually backfire when it comes to search rankings.
Popular SEO Resources
a first of it’s kind
Why We’re Taking Flight
GAP between what the economy needs in digital transformation and what is provided in schools, colleges, and in our community.
LACK of search engine intelligence, education, and accessibility in our community.
NEED is there. The demand for search engine and digital education is tremendous within our society and continues to grow with the rise of mobile devices.
Honest in SEO Blog
We’ve been providing free education in SEO since 2013 to our audiance. Our goal is to help provide integrity in digital marketing and help transform businesses doing digital the right way.
Machine Learning Executive Education Series Intro 2020 Ok seriously, what is Machine Learning? How often do you click on a sponsored advertisement on Instagram, Facebook, YouTube or any other website? How often do you spot an advertisement on your news feed when...
The statistics are staggering. Currently valued at nearly $7 trillion, Big Tech’s collective worth is up from $2 trillion only five years ago. (And yep, that’s trillion with a “T”, folks.) How many other industries can boast such an economic impact, not to mention 250...
Have you been intrigued by the social media phenomenon that is Tik Tok but are hesitant to download because of the invasive terms of service? Your tried and true social media bestie has the solution for you. Instagram Reels! Instagram rolled out their answer to the...
Big news on the local seo front has been made official by Google. After testing paid subscription services for Google My Business back in April 2019, Google is making the rollout available to all. As a business owner you can now join the Google Guaranteed...
When people think of search engines, they often think of Google. Google, while it is the largest search engine, is not the only one that matters when discussing your SEO strategy. Bing is another search engine that’s name is also worth mentioning. It is now the...
YouTube is a platform that should be of interest to any businesses wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....
The internet is a big place, so to power around 30% of its websites is quite an impressive claim. It’s a claim that belongs to WordPress, which has steadily become one of the strongest forces for helping the internet function since 2003. It makes sense why...
Nearly everyone has heard of Google Maps, but you’ve also heard of another navigation app by the name of “Waze”. Along with Google Maps, Waze is another top competitor in the navigation app category. In 2013, it was acquired by Google, and since then the app has taken...
The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.” The last update announced...
Here are 3 Things to Look out for when choosing a local seo agency. There are so many ad agencies out there selling “seo” as a service offering. Yet, so few agencies actually know how to manage a seo team and more importantly, gain success from their on site...
The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account...
The search term "Froggle" started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered "free listings" in...
10 Steps to SEO for a Startup https://youtu.be/VCZ0DNVilLQ Today we're going to talk about the 10 steps for SEO as a startup. So what defines a startup online? At Guardian Owl Digital, we define a startup as a website that has less than 50 pages. Even if you're...
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus Many business owners are finding themselves involuntarily giving up freedoms for the safety and health of others. These are uncertain times for every...
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing,...
Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases...
How Content is Changing for SEO in 2020 In 2020, writing the right content will be key for local ranking and increased organic presence. Users (and Google) want content, and it can help your website rank greatly if it's relevant to your business. Just having content...
Internal Linking for SEO Let's talk about internal links for SEO. Content is king only if you have a lot of visitors coming to your website reading the content and Google sees you as authoritative in the subject, thus ranking you higher in the SERP's. One way to...
LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth...
Looking For a Business Partner? Forbes Feature - Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people...
SEO Trends to Watch for in 2020 Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.” This was...
Google Ads Optimization Score Now Available for Display Google's Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an estimate...
How Long Should a Blog Post Be for SEO? What is the perfect word count for a blog post? What will catch the interest and keep it? What amount of content hits that sweet spot? Allison Taylor is here to give you a quick tip for SEO when blogging. Tune in to learn more!...
Why Are My Youtube Videos Not Receiving Views? How DO you optimize your Youtube videos? Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see. However, it may be a necessary evil when attempting to become visible...
Google Tag Assistant and Why You Need It Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more. https://www.youtube.com/watch?v=ZQ2qVr0DC8Q&t=6s
Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better. This is the biggest release since...
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...
Join Our Weekly Newsletter
Get Breaking SEO News right to your inbox!