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SEO FAQ

The most frequently asked questions around search engine optimization and marketing.

What is SEO and what does it stand for

 SEO stands for Search Engine Optimization. SEO is the combined process of art and science in getting pages to rank higher in search engines such as Google. Search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

What does SEO include in 2020?

In 2019 SearchEngineLand.com produced a periodic table of SEO elements that visually summarizes how much “SEO” actually includes.  SEO is never a “set it and forget it” process as there is always an element that needs improved or worked through.

There are a few main areas that truly comprise SEO;

  • On-Site SEO
    • Search Queries
      • Page Titles,
        Meta Descriptions, H1& H2 tags
    • Content Length
    • Image file size and alt tags  
  • Off-Site SEO
  • Referring Domains (Backlinks)
  • Site Speed
  • Site Security (SSL Certificate)
  • Reviews & Social Media

 

 

Is search engine optimization worth it in 2020?

SEO has became more important than ever in 2020. Here are a few important nuances to focus on now; 

Featured Snippets Dominate More Search Clicks
Influencers Should Be Leveraged for SEO & Backlink Opportunities.
Secure & Fast Websites Are a Must
Websites Optimize for Voice Search
Mobile UX Will Be Huge in Determining Your Rankings
Videos as a Source of Information On Site
CTR and Average Time on Site Will Become Important in 2020

Read more about SEO in 2020

 

How many online reviews do I really need?

Online reviews are one of the first things visitors see when searching a company online. Customers are more likely to trust your business if fellow consumers give an honest and positive opinion of who you are, what you do, and how well you do it. 91% of consumers read reviews before they are ready to make a purchase. The most important directory for your reviews to be posted on is Google. This is because 93% of online interactions begin with a search engine… and 68% of which use Google to do so! And for your Google stars to start showing up you need to have about 2-3 reviews on Google. Other important directories are Facebook, Bing, and Yelp! Gaining consumers’ trust is what all businesses should be striving towards. This is how you gain loyal consumers who help your business spread by word of mouth and online reviews. 2-3 reviews gains the trust of 28% consumers, while earning 4-6 reviews makes that percentage jump to 36%. As you grow, the number of reviews you have should grow as well!

How much should I be investing in Digital Marketing in 2020 ?

The average small business spends 4-14% of their gross revenue on marketing. This percentage includes both traditional marketing and digital marketing. Both of these techniques are essential for any business’ success. However, since technology is being integrated into almost every aspect of our daily lives, digital marketing spending should be in correlation with the growth of the digital world around. In fact, according to Small Business Trends, 70% of small businesses plan to increase digital marketing expenditure within the next year. Guardian Owl Digital believes that every small business business should spend at least $750 per month on their digital marketing. This cost includes: directory & citation management, keyword & content software alignment and management, website auditing, link building software and management, local aggregator software of search engine data and management, and finally 6-10 hours of monthly work. 

What is Google Analytics and why do I need it?

Google Analytics is a free website visitor tracking tool that helps you monitor the quality and consistency of your website traffic. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying off. But if you can’t decipher what you’re looking at on your Google Analytics (GA) dashboard, then you’ll never be able to decide how to best spend your marketing dollars.

Read More about Google Analytics

My My web developer said he did SEO. Isn’t that enough?

They may have said this, but more likely they didn’t actually do it.. Many web developers can make amazing, user-friendly websites. However, when it comes to making it easy for search engines to find that awesome site, web developers miss the mark. Most web developers will add page titles and meta descriptions, which is a great on-site SEO practice, but most forgo detailed keyword research to make sure you get the most bang for your SEO buck. You need someone who will do the research and optimize for the best keywords. You need a partner who knows how to go beyond Page Titles and Meta Descriptions. Here at Guardian Owl we go above and beyond by optimizing the following:

  • H1 and H2 Tags
  • Image Alt Attributes and titles
  • the body content of the page copy
  • page URLs
  • site speed
  • backlinks
  • off site citations
  • and more!
Is SEO a one time thing?

There is no silver bullet to SEO and any digital agency who guarantees rankings you should run.  

 

What is Keyword Research for SEO?

As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases related to your business that users type into search engines.

When initiating your keyword research, business owners need to think about the most important products or services their business wants to highlight. Examples such as “What are your business goals?” and “Who are the customers or audience?” you’re targeting need to be considered.  Putting together a questionnaire such as these questions can help in the discovery process of keyword research. 

With the research list, you need to understand why the search intent is so important. It’s not as much about the actual keywords being searched as it is about the search volume behind the search query.

Read More about Keyword Research in SEO

 

Why Are My YouTube Videos Not Generating More Views?

Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see. 

However, it may be a necessary evil when attempting to become visible online. In this video, Bella briefly touches on a few ways to post more visible videos online.

What is Google My Business and is it important in 2020?

A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin driving there. When they arrive, the restaurant looks dark and unpopulated. The family realizes the restaurant is closed! 

Where was that information in the Google search?

When users on Google search or look up a business on Google Maps, they expect relevant information in return. Google My Business is an online platform that holds the most essential information to improve online presence.

Learn more about GMB Listings.

What is Image SEO?

You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the pictures are about. And you want credit, so to speak, in search results for those pictures.

First things first: Google recognizes BMP, GIF, JPEG, PNG, WebP, and SVG image files, so ensure that your image file is saved as one of those. Secondly, you’ll need to name the image itself something descriptive. But be warned that more is not always better. It’s a fine line between sparse and overkill. For example, the Guardian Owl logo (below) could simply be named ‘owl’ but that does not accurately portray the business and would do a user no good, unless they were literally searching for owl images. It would be more accurate to add alt text such as ‘SEO experts optimize content and drive traffic’. Resist the temptation to cram every keyword imaginable into your alt text because that strategy might actually backfire when it comes to search rankings.

Popular SEO Resources

SEO School

a first of it’s kind 

Why We’re Taking Flight 

GAP between what the economy needs in digital transformation and what is provided in schools, colleges, and in our community. 

LACK of search engine intelligence, education, and accessibility in our community. 

NEED is there. The demand for search engine and digital education is tremendous within our society and continues to grow with the rise of mobile devices.

Honest in SEO Blog

We’ve been providing free education in SEO since 2013 to our audiance.  Our goal is to help provide integrity in digital marketing and help transform businesses doing digital the right way.

2024 AI Predictions: AI Will Transform Product Placement

2024 AI Predictions: AI Will Transform Product Placement

American consumers, and just consumers worldwide, have long been in the know about the ubiquitousness of product placement.  Many of us with well-trained media-savvy eyes still fail to catch the subtler instances of product placement. Whether it's on a TikTok filmed...

Chatbots and Branding: How A.I. Interactions Help Customer Relations

Chatbots and Branding: How A.I. Interactions Help Customer Relations

See the little chat box on the bottom right-hand corner of our website? You probably see these on most websites.  And on most websites, that box is commandeered by a chatbot. Although a lot of the time that chatbot has the guise of a human.  For this article’s...

Which Will Be the Biggest AI Trends in 2024? 

Which Will Be the Biggest AI Trends in 2024? 

It’s not terribly insightful to note that when a market starts getting hot, businesses in that industry start popping up left and right.  Nevertheless, it holds true.  This is pretty much exactly what is happening in AI. The result is that many AI trends pop up, and...

The Strengths and Limits of AI-Powered SEO Platforms for Business Owners

The Strengths and Limits of AI-Powered SEO Platforms for Business Owners

Ever since the dawn of SEO, there have been get-ranked-quick solutions that have been hawked to business owners left and right.  Most of the time, these “guaranteed rankings” are sort of SEO snake oil.  Maybe you will get ranks quick, but it will not last. After a...

Business Owners Can Now Customize ChatGPT for Their Specific Needs

Business Owners Can Now Customize ChatGPT for Their Specific Needs

Customizable AI is one of the crucial technologies that will benefit business owners in the coming years.  The customizable aspect lies in the ability to tailor an AI tool to a specific company’s unique operations.  Historically, this has involved fairly...

AI in SEO: Inside Google’s 2023 Spam Update

AI in SEO: Inside Google’s 2023 Spam Update

Google’s spam filter algorithm is one of those examples of artificial intelligence that many people are perhaps familiar with, yet do not realize is actually an example of artificial intelligence.  It’s like when your navigation app updates in real-time to bad weather...

How We Are Using Canva’s Image-Generating AI Tools in 2023 and 2024

How We Are Using Canva’s Image-Generating AI Tools in 2023 and 2024

Within the past year, professional content creators have been able to use a wide number of automated tools that have been boosting productivity.  For many workers, these tools may not even be used in their daily lives. But for those who do, it truly does feel as if...

Artificial Intelligence Is Changing the Art of Customer Engagement 

Artificial Intelligence Is Changing the Art of Customer Engagement 

Customer engagement in the 21st century is rapidly evolving, and A.I. is greasing the wheels of change more than anything else.  What Is Customer Engagement?  When we say “customer engagement”, we are not simply referring to getting your business’ name in front of a...

WatsonX Is Currently Available for Business Owners in 2023

WatsonX Is Currently Available for Business Owners in 2023

At long last, the next-gen version of the undisputed champion of B2B A.I. platforms, IBM Watson, is finally upon us.  This upgraded version, named Watsonx, made its announcement earlier this year during the peak of the A.I. frenzy. In July, IBM announced that Watsonx...

Google Bard vs. ChatGPT: What Your Business Needs to Know in 2023

Google Bard vs. ChatGPT: What Your Business Needs to Know in 2023

Has your business been using Google Bard? In case you missed it, Google Bard--Google's answer to OpenAI's/Microsoft's ChatGPT--is now openly available in a trial phase.  Bard is much like ChatGPT in that it is a generative A.I. platform that offers quick responses to...

The Top Four Ways That Car Dealerships Can Use A.I. in 2023

The Top Four Ways That Car Dealerships Can Use A.I. in 2023

For car dealers, where do you start with implementing artificial intelligence?  For every car dealership that is using A.I., there are plenty of dealerships that are wondering what step one is, exactly, for taking advantage of this fast-growing technology.  In this GO...

How Car Dealerships Can Leverage AI to Increase Profit Margins in 2023

How Car Dealerships Can Leverage AI to Increase Profit Margins in 2023

A.I. Is Becoming Essential to the Automotive Industry Many industries, no matter how Hydra-headed the involved operations of any one business may be, have just one thing that could be considered the fulcrum of the entire industry, upon which the entire enterprise...

How Can AI Boost Productivity for Remote and Hybrid Workers in 2023? 

How Can AI Boost Productivity for Remote and Hybrid Workers in 2023? 

The 21st century will likely go down as the century where human work as we know it underwent profound changes.  From the widespread legitimation of remote work during coronavirus to the recent A.I. boom, the average human’s workday is going to be defined by greater...

Google Analytics 4: What Businesses Need to Know in 2023.

Google Analytics 4: What Businesses Need to Know in 2023.

A.I.-Driven Data Collection Platform Is Essential for Businesses Urgent message for any business owner with an online presence: On July 1st, 2023, there was a great migration from Universal Analytics to Google Analytics 4 (GA4). Ensure your business, or the marketing...

Inside Google’s Generative AI Upgrade to Google Search Engine in 2023

Inside Google’s Generative AI Upgrade to Google Search Engine in 2023

Google was reportedly shaking in its boots last winter when Microsoft announced that the New Bing would be AI-powered, promising to change search as we know it.  This was not long after ChatGPT’s viral debut. Plenty were able to connect the dots as to where Microsoft...

IBM’s Watsonx.ai Becomes ChatGPT’s AI Rival in 2023

IBM’s Watsonx.ai Becomes ChatGPT’s AI Rival in 2023

Google’s Bard, You.com, Elon Musk’s artificial intelligence startup X.AI’s TruthGPT, have all been hyped up as potential rivals to ChatGPT.  However, none of quite failed to generate the interest, or impress users, enough to draw people away from using ChatGPT.  For a...

Character.ai Might Be the Next ChatGPT in 2023

Character.ai Might Be the Next ChatGPT in 2023

When you talk with ChatGPT, you talk with, well, ChatGPT.  When you talk with Character.ai, you might talk with Elvis, John the Baptist, or Serena Williams.  Not literally, of course, but the entire purpose of the company is to offer users the chance to have an...

AI in SEO: Here’s How AI Will Make SEO Much More Competitive

AI in SEO: Here’s How AI Will Make SEO Much More Competitive

Over the past year, there has been a lot of interesting developments in the world of conversational computing AI, which produces the chatbots like ChatGPT that for months now people all around the world have been using to do homework, write social content, or...

AI for Business Leaders in 2023: Meet Your Tireless Virtual Assistant

AI for Business Leaders in 2023: Meet Your Tireless Virtual Assistant

With the recent meteoric rise of chatbots in the consciousness of just about anyone with an Internet connection, people’s understanding of AI is that it will be replacing human workers, such as copywriters.  However, the more accurate view is the one that understands...

Meta Has (Another) New Chatbot Out. Will Businesses Be Able to Use It?

Meta Has (Another) New Chatbot Out. Will Businesses Be Able to Use It?

Anyone who has been following Meta knows that it has already publicly debuted (and withdrawn) a chatbot. That chatbot’s name was Galactica, and its ostensible purpose was to provide researchers with assistance.   However, trouble was afoot when it turned out that...

Say Hello to Bard, Google’s Answer to ChatGPT

Say Hello to Bard, Google’s Answer to ChatGPT

Google attracted a lot of media attention by declaring it is going “code red” on developing AI after seeing ChatGPT’s public debut.  That was last November, and their AI developers have been hard at work, apparently, because they already have a competing chatbot...

AI and You: What Determines Your AI Recommendations in 2023?

AI and You: What Determines Your AI Recommendations in 2023?

AI has been touted for being incredibly sophisticated in finding out what we want to see by tracking our online activity.  Some are looking at the recent revelation, uncovered through research done by free software community Mozilla, that disliking a YouTube video...

IBM Watson vs. ChatGPT: A Deeper Look at Their Differences in 2023

IBM Watson vs. ChatGPT: A Deeper Look at Their Differences in 2023

IBM Watson vs. ChatGPT: A Deeper Look at Their Differences We recently posted an article about two of the most famous chatbots in recent history.  In that post, we argued that IBM Watson’s years of experience within a variety of industries, from finance to healthcare,...

YouTube Shorts: What Is the AI Behind This Feature?

YouTube Shorts: What Is the AI Behind This Feature?

There is a lot of competition in the Attention Olympics.  In the Pre-Internet days, businesses only had to compete with each other to capture media viewers’ attention.  With the Internet putting individuals and businesses on more equal footing, there are suddenly a...

How AI Could Have Helped Southwest Avoid Its Holiday Disaster

How AI Could Have Helped Southwest Avoid Its Holiday Disaster

Companies everywhere across the globe are investing money in artificial intelligence software that brings a new level of efficiency to their operations.  For business owners who think this is just a trend, then consider Southwest’s recent meltdown over the holiday...

New Year, New AI: Here Are the Biggest Trends in AI Coming in 2023

New Year, New AI: Here Are the Biggest Trends in AI Coming in 2023

Whether you are a small business with one or a couple AI tools implemented or an enterprise with a sophisticated suite of AI algorithms at your disposal, something you will need to focus on in the upcoming year, 2023, is just how the world of AI is going to change...

What The Digital Antitrust Means for Kentucky Businesses in 2023

What The Digital Antitrust Means for Kentucky Businesses in 2023

What The Digital Antitrust Means for Kentucky Businesses A few years ago, in 2019, Kentucky joined a number of other states in the U.S. to launch an investigation into Google’s role in controlling the online advertising marketplace.  Over the ensuing years, the...

How Google is Supporting Ukraine Throughout a Crisis

How Google is Supporting Ukraine Throughout a Crisis

The U.S. is playing a significant role in how the Ukrainian and Russian military crisis is playing out. From shipping arms to offering financial aid, the U.S. is playing its part in a conflict that is of International interest.  Though thoughts and prayers are...

Optimize Your Content and Webpages with These AI Services

Optimize Your Content and Webpages with These AI Services

Content is King A cornerstone of search engine optimization, or SEO, is content creation. It is common knowledge that content, such as blogs and social media posts, play an enormous role in helping businesses show up near the top of the coveted first page of Google....

Bringing AI to SEO

Bringing AI to SEO

Acronym overload? Here is some help: AI stands for “artificial intelligence,” and SEO stands for “search engine optimization.”  You have probably heard of both before, but are unsure of what they really refer to, or how they can help your business. Our quick rundown...

Machine Learning for Manufacturers: Product Price Recommendations

Machine Learning for Manufacturers: Product Price Recommendations

The Price is Right You walk into the Walgreen’s to satiate your post-lunch dessert craving with a Toblerone. (The recent change in creating a gap between the triangles is controversial, but you secretly like it.) Normally, the bar costs you a cool $2.18, but today is...

Using AI to Assist You in Professional Services

Using AI to Assist You in Professional Services

Many jobs involve repetitive tasks that can lead to a weariness and fatigue in the worker, which in turn leads to sloppier, more error-prone performance.  As mentioned, sometimes the task is repetitive, like filing insurance claims, but other times the tasks are...

I See You: AI and Facial Recognition

I See You: AI and Facial Recognition

Your average iPhone has multiple cameras and microphones. Your average laptop has at least one of each. It is easy to get paranoid that people are watching and listening in on you when you are least suspecting it. But you can rest easy—it is not people listening in,...

Digital Transformation for Systems Integrations

Digital Transformation for Systems Integrations

Data is at the core of so many decisions in the digital age. To some, data is considered the gold that is stored in the digital bank vault of any given company.  When you want to figure out how to best market to your customer base, you consult your data.  When you...

AI Services for the Government

AI Services for the Government

It is well-known that artificial intelligence is changing the face of tech as we know it. Social media companies like Facebook (or should we say Meta?) have been upfront and transparent about at least some of the processes they have automated, such as content...

Conversational Computing for Your Congregation and Clients

Conversational Computing for Your Congregation and Clients

It is not always the case that you are the one who is looking for those who are lost. Sometimes, they are seeking your help. A conversational computing platform, another AI tool offered by Findability Sciences, will be there 24/7 for anyone who is looking to get in...

Protecting Your Privacy: AI and De-Identification

Protecting Your Privacy: AI and De-Identification

One of the biggest worries for businesses using AI, and their customers who are the target of those AI services, is that the data is not protected. More precisely, there is a fear, understandable but ultimately unfounded, that the data being used by the AI agent is...

AI High: How AI is Improving the World of Education

AI High: How AI is Improving the World of Education

When we tell you that advances in artificial intelligence are being incorporated into schools everywhere, from pre-school to the university level, you may have a few ideas as to what this resembles. Some of your ideas may actually have an analogue to reality.  For...

Machine Learning Makes Outsourcing Manageable

Machine Learning Makes Outsourcing Manageable

Outsourcing has been a practice of companies big and small, major and minor, for a long time now, and that process is being streamlined through innovations in artificial intelligence, as seen in companies such as Findability Sciences’  BPO services.  BPO stands for...

Add to Cart: How AI is Revolutionizing the World of Online Shopping

Add to Cart: How AI is Revolutionizing the World of Online Shopping

From Amazon to Zappos, online shopping is has become most people’s preferred method for buying products they need and do not need, along with items that we probably would not have encountered on a trip to the local Target, such as garden gnomes riding dogs.  Whatever...

Man vs. Machine: Which Has the Better Mind?

Man vs. Machine: Which Has the Better Mind?

“Intelligence” tends to denote how smart a person is, which in turn typically refers to a person’s aptitude for the traditional school subjects like math and science.  A person’s ability to understand knowledge and, importantly, apply it, is the measure of their...

Borrowing with Bots: How AI is Revolutionizing Financial Collections

Borrowing with Bots: How AI is Revolutionizing Financial Collections

Debt collections, in its various forms, tend to be represented by a human, either the creditor themself or sent by a creditor, demanding payment from the debtor. A landlord knocking on the door demanding rent. A tough guy who is probably connected to the mob that...

Want Great AI Solutions? It All Depends on the Data You Give Artificial Intelligence Platforms.

Robot-atouille? How AI Can Help Your Restaurants Thrive in the Kitchen.

When you hear of AI and restaurants, your mind may immediately imagine a frustrating experience with an automated cashier at a McDonald’s, repeating for the eleventh time that you want a Quarter Pounder, not a “Quart of Powerade.”  Rest assured, this is not quite what...

7 Tips for Implementing AI in Enterprise

7 Tips for Implementing AI in Enterprise

There's ALOT of talk about AI.   Many digital agencies claim to have it, few actually do.   Most owners we speak to don't even care to understand it they just want to know how it will impact their business.    If you're a decision maker, below are a few tips to...

How AI is Changing the World of Healthcare

How AI is Changing the World of Healthcare

If we were to tell you that, in the future, many medical processes will be automated, would you be scared or elated?  If you are scared, then you probably need us to elaborate on the exact kind of medical processes that AI is going to be helping with.  Do not worry,...

AI for AG | Ready for Farming 4.0?

AI for AG | Ready for Farming 4.0?

Ready for Farming 4.0? We are.Implementing persona modeling into your farm can make an immeasurable impact on the trajectory of your business.   So what is persona modeling and how does it exactly intersect with agriculture? In general terms, persona modeling involves...

Creative Certainty with AI in 2021

Creative Certainty with AI in 2021

Creative Touch Up is Creative Certainty! Powered by Findability Sciences Touch Up works to improve your company’s marketing strategy before you put dollars behind planned advertising images. This Findability Sciences technology has predicted over a million images and...

Audio Ads?  On YouTube?  Yes…and Here’s How to Use them in 2021

Audio Ads? On YouTube? Yes…and Here’s How to Use them in 2021

When you think of YouTube, you think of audio, right?  Well, think again. According to YouTube, as users have been spending more time at home, more of them have been looking for audio-based content (think virtual concerts, podcasts, workouts).  So the media...

LinkedIn Publishes Ad Guide for Marketers in 2021

LinkedIn Publishes Ad Guide for Marketers in 2021

LinkedIn Ads Guide Offers a Handy Resource for Marketers Earlier in 2021, Microsoft (which owns LinkedIn) noted that LinkedIn sessions jumped 30% in the last quarter of last year, accompanied by a 23% increase in quarterly revenue.  As we emerge from the pandemic,...

Use Local SEO to Own Your Market

Use Local SEO to Own Your Market

A Field Guide to Local SEO Success Want to crush the competition and cultivate more customers close to you?  Here are steps you can take right now to build your online presence and sell more in your area.   Nurture Your Listings. Google My Business is the place...

A New Addition to Google Search Console: Associations

A New Addition to Google Search Console: Associations

You probably already know that Google offers a free service called Google Search Console.  It gives you an inside look at your website’s presence in Google search results, so you can find and fix issues that are hindering your search rankings.  Basically, it helps you...

Get Ready for Google Core Web Vitals Change

Get Ready for Google Core Web Vitals Change

In May, Core Web Vitals will become part of Google’s algorithms.  They measure your website’s loading, interactivity and visual stability — site speed factors that matter to search engines.  So now is the time for websites to tackle the Page Experience Update. ...

Audio Ads?  On YouTube?  Yes…and Here’s How to Use them in 2021

7 Ideas For YouTube Videos That Sell in 2021

Seven Ideas for YouTube Videos That Sell  As you map out your digital marketing strategy, it’s easy to overlook YouTube.  But consider this: with over 2 billion viewers every month and rising usage on TVs, you ignore it at your own peril.  YouTube’s ad choices,...

Women Can Rule in Business & Sports

Women Can Rule in Business & Sports

When all of us in the Guardian Owl Nest get together (virtually, of course!), it doesn’t take long for our conversations to land on sports-related stories and references. We have several fitness lovers and youth sports coaches among our ranks, so it makes sense!  ...

Broadcast TV is Dead; Here’s Your New Marketing Addiction in 2021

Broadcast TV is Dead; Here’s Your New Marketing Addiction in 2021

Did you just write another check for broadcast TV? I get it, it's one of your most expensive addictions and the easiest way to spend that marketing budget. Just call your TV rep and invest a million dollars. You'll get a call in 30 days telling you you've reached 10...

Seven Steps to Social Success in 2021

Seven Steps to Social Success in 2021

 Your Social media has extraordinary power to extend your reach, to capture customers and prospects, and to drive sales.  But the social channel is often treated like the stepchild of marketing.  It certainly gets adopted for the low cost of entry, but maybe for that...

7 Ways to Jumpstart Your SEO in 2021

7 Ways to Jumpstart Your SEO in 2021

Guardian Owl Digital was created to help provide integrity and transparency in the chaos of the internet world and certainly, in times of an uncertain future. We have compiled 7 ways businesses can utilize seo and digital marketing to now to help you through...

Your Customer Cut the Cord. Find Them With OTT Advertising in 2021

Your Customer Cut the Cord. Find Them With OTT Advertising in 2021

It’s no big news flash. Today’s consumer reality revolves around the internet. When it comes to the average American consumer’s shopping, purchasing, and entertainment viewing habits, the internet is at the heart of it all. No surprise, the Coronavirus pandemic...

Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 6

Machine Learning 2020 – Executive Education Certification

Machine Learning Executive Education Series Intro 2020   Ok seriously, what is Machine Learning? How often do you click on a sponsored advertisement on Instagram, Facebook, YouTube or any other website?  How often do you spot an advertisement on your news feed when...

Big Tech Regulation & Censorship Confusion – What You Need to Know

Big Tech Regulation & Censorship Confusion – What You Need to Know

The statistics are staggering. Currently valued at nearly $7 trillion, Big Tech’s collective worth is up from $2 trillion only five years ago. (And yep, that’s trillion with a “T”, folks.) How many other industries can boast such an economic impact, not to mention 250...

Instagram Rolls Out Answer to Tik Tok; Instagram Reels!

Instagram Rolls Out Answer to Tik Tok; Instagram Reels!

Have you been intrigued by the social media phenomenon that is Tik Tok but are hesitant to download because of the invasive terms of service? Your tried and true social media bestie has the solution for you. Instagram Reels! Instagram rolled out their answer to the...

Optimizing Your Business for Bing Places in 2021

Optimizing Your Business for Bing Places in 2021

When people think of search engines, they often think of Google. Google, while it is the largest search engine, is not the only one that matters when discussing your SEO strategy. Bing is another search engine that’s name is also worth mentioning. It is now the...

YouTube Ads for Your Ecommerce Business in 2020

YouTube Ads for Your Ecommerce Business in 2020

YouTube is a platform that should be of interest to any businesses  wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....

WordPress and SEO in 2020

WordPress and SEO in 2020

The internet is a big place, so to power around 30% of its websites is quite an impressive claim. It’s a claim that belongs to WordPress, which has steadily become one of the strongest forces for helping the internet function since 2003.  It makes sense why...

Waze vs Google Navigation in 2020

Waze vs Google Navigation in 2020

Nearly everyone has heard of Google Maps, but you’ve also heard of another navigation app by the name of “Waze”. Along with Google Maps, Waze is another top competitor in the navigation app category. In 2013, it was acquired by Google, and since then the app has taken...

Learn the Google May 2020 Update

Learn the Google May 2020 Update

The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.”  The last update announced...

Is It a Good Business Strategy to hire a local SEO Company in 2020?

Is It a Good Business Strategy to hire a local SEO Company in 2020?

Here are 3 Things to Look out for when choosing a local seo agency.   There are so many ad agencies out there selling “seo” as a service offering. Yet, so few agencies actually know how to manage a seo team and more importantly, gain success from their on site...

4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage

4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage

The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account...

Breaking News | Google Shopping Ads are Now Free in 2020

Breaking News | Google Shopping Ads are Now Free in 2020

The search term "Froggle" started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered "free listings" in...

10 Steps to SEO For Startups

10 Steps to SEO For Startups

10 Steps to SEO for a Startup https://youtu.be/VCZ0DNVilLQ Today we're going to talk about the 10 steps for SEO as a startup. So what defines a startup online? At Guardian Owl Digital, we define a startup as a website that has less than 50 pages. Even if you're...

Why You Should Not Pause Digital Marketing Efforts Amid Virus

Why You Should Not Pause Digital Marketing Efforts Amid Virus

Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing,...

Keyword Research for SEO in 2020

Keyword Research for SEO in 2020

Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases...

How Content is Changing for SEO in 2020

How Content is Changing for SEO in 2020

How Content is Changing for SEO in 2020 In 2020, writing the right content will be key for local ranking and increased organic presence. Users (and Google) want content, and it can help your website rank greatly if it's relevant to your business. Just having content...

What is Internal Linking for SEO?

What is Internal Linking for SEO?

Internal Linking for SEO Let's talk about internal links for SEO.  Content is king only if you have a lot of visitors coming to your website reading the content and Google sees you as authoritative in the subject, thus ranking you higher in the SERP's. One way to...

LinkedIn Publishes Ad Guide for Marketers in 2021

LinkedIn Marketing & Your Business in 2020

LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth...

Looking For a Business Partner? Forbes Featured

Looking For a Business Partner? Forbes Featured

Looking For a Business Partner? Forbes Feature - Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people...

15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus

SEO Trends to Watch in 2020

SEO Trends to Watch for in 2020 [ctct form="10884" show_title="false"] Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.”  This was...

Google Optimization Score Now Available for  Display

Google Optimization Score Now Available for Display

Google Ads Optimization Score Now Available for Display Google's Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on  prioritizing improvement opportunities.  The Optimization Score  is an estimate...

How Long Should a Blog Post Be for SEO?

How Long Should a Blog Post Be for SEO?

How Long Should a Blog Post Be for SEO? What is the perfect word count for a blog post? What will catch the interest and keep it? What amount of content hits that sweet spot? Allison Taylor is here to give you a quick tip for SEO when blogging. Tune in to learn more!...

Why Aren’t Your YouTube Videos Getting Views

Why Aren’t Your YouTube Videos Getting Views

Why Are My Youtube Videos Not Receiving Views? How DO you optimize your Youtube videos?  Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see.  However, it may be a necessary evil when attempting to become visible...

Google Tag Assistant | Why You Need It

Google Tag Assistant | Why You Need It

Google Tag Assistant and Why You Need It Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more. https://www.youtube.com/watch?v=ZQ2qVr0DC8Q&t=6s

Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years

Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years

Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better.  This is the biggest release since...

What is Google My Business & Google Maps

What is Google My Business & Google Maps

What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...

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