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Whether you are a business owner trying to improve your own website or are in SEO and looking to help boost your clients’ site traffic, there is one AI tool that you should be using. 

No, it is not ChatGPT. It is not even a chatbot, believe it or not. 

The tool is Google Analytics 4, or GA4 for short. 

What Is GA4? 

Google Analytics 4 is an artificial intelligence platform that automates your web analytics

It is specifically designed to make it easier to identify commonalities across your customer base’s experiences on your website. 

For instance, user journeys are much easier to track with Google Analytics 4. This is all due to the great design of the tool. 

GA4 Analyzes Your Website Data

If you need to know just one thing about AI, it is that it is useless without data. 

If you need to know a second thing about AI, it is that the data it uses must be quality. 

Quality data is both trustworthy—meaning it is not false or misleading—and relevant. 

When we say relevant, we mean that the data is actually relevant to the task at hand. For instance, relevant data for GA4 would include what links your customers clicked on to arrive at one of your products. 

Did customers go from your blog post to one of your product pages, or vice versa? 

GA4 is great for showing you these user journeys, which can offer you insights into how to best use your website to lead to sales. 

How Can GA4 Help Improve Your Business Website? 

It would be nice if simply building the website was enough to draw in customers. 

As you are likely well aware already, there’s ALOT to go into your website ranking.

GA4 analyzes event data, which measures certain “events” that occur on your website, like clicks and sales. 

This event data adds up to key AI-created insights into how your online marketing efforts are leading—or not leading—to sales.

You can also integrate Google Analytics with other great Google tools, such as Google Ads so that your marketing efforts can be made even stronger. 

Using GA4

A key example of this would be identifying what blogs of yours are converting to sales. 

Some of your blogs may be quite popular, but if they are not the ones that ultimately lead to sales, then you may want to adjust your creative strategy toward more sales-converting content. 

Finding out this essential information is made easy with GA4. AI works lightning-fast, so you do not need to sit around waiting for those highly accurate predictions to roll in. 

Through machine learning technology, GA4 can quickly adapt to the particular user experiences that are common to your website. 

This is especially great for businesses because machine learning ensures that GA4 will not treat every website like an enterprise’s website.

Instead, GA4 can help businesses of all sizes create website content and copy to create more user journeys that lead to sales. 

Interested in more AI tools that can improve your website? Read on below. 

Want to Use AI for Your Business? Let’s GO. 

With ChatGPT, artificial intelligence finally had its “iPhone moment”.

Like smartphones, which were once a niche technology, AI is slowly becoming universally recognized as one of the most important and life-changing technologies of our era. 

There are many business owners out there wondering how they can take advantage of AI. What they may not know is that plenty of businesses, including their competitors, are already using AI. 

Right now, the technology is available to business owners. They just need to know where to look. 

Guardian Owl Digital has a proven track record of working with businesses through its AI and machine learning initiative, GO AI. 

GO AI, through a partnership with Findability Sciences, offers clients the services of AI platforms like IBM Watson that offer you automated marketing solutions. 

This includes TouchUp, which will tell you how your customers will receive your creative marketing materials. 

Predict+ offers up to 99% accurate predictions for important data such as customer churn rates or the prices of materials you order for your operations. 

Persona modeling offers you key cognitive insights into your customer base, enabling you to improve your marketing and customer outreach efforts based on what your customers care about. 

And that is just a few of the AI and machine learning solutions that we offer. 

From finance to manufacturing to healthcare and beyond, any and every industry, and businesses of all sizes, can benefit from our affordable AI solutions. 

So, what are you waiting for? GO AI today to grow your business. 

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