In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage Read more…
The new features includes an overall score for search campaigns and a top-line checklist of opportunities. Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a Read more…
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. As most SEOs know, links are still extremely important to ranking highly in the Google search results. Read more…
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of Read more…
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. Read more…