by Jane Rudnick | Feb 24, 2022 | Artificial Intelligence, Google News
A Look Behind the Digital Curtain For many users, the Google search engine is a bit of a mystery. Why do some links and pages show up on the first page, and why do others lurk in the no-man’s-land of the second page and beyond? That is a question that SEO, or search... 
by Jenna | May 11, 2020 | Google News, Google Trends, Google Updates, search engine optimization
The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.” The last update announced... 
by Jenna | Oct 12, 2019 | content is king, Digital Asset Management, Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google AI, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, Paid Search, Search Engine Marketing, search engine optimization, SEO
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin... 
by Jenna | Sep 15, 2019 | Google Ads, Google AI, Google News, Google News, Google Search Console, Google Trends, Google Updates
For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages,... 
by Jenna | Jul 24, 2019 | Google Ads, Google AI, Google News, Google Trends, Google Updates, Uncategorized
Google Maps vs. Waze It’s hard to imagine Google having serious competition, but when it comes to their navigation app, Google Maps, there appears to be another contender: Waze. Waze has been around since 2006, operating originally under the name FreeMap Israel. Since... 
by Jenna | May 23, 2019 | Digital Audience, Digital Search, Ecommerce, Google News, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, SEO
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure” message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL...
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