15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus

Many business owners are finding themselves involuntarily giving up freedoms for the safety and health of others. These are uncertain times for every business owner no matter the industry. Guardian Owl Digital was created to help provide integrity and transparency in the chaos of the internet world and certainly, in times of an uncertain future. We have compiled 15 ways businesses can utilize seo and digital marketing to help you pivot during the Coronavirus. We will be sharing all 15 on Wednesday but wanted to give you a sneak peek of the first 6 below. 1.Go Virtual As Soon As Possible- Whether you choose Zoom, Ring Central, Google Hangouts, etc. you need to have the availability for consumers to communicate with you via teleconference.  Remember when everyone thought they wouldn’t use Facetime to communicate with close family members and friends? The business world is now in the transition of feeling uncomfortable communicating virtually.  Start getting comfortable with the uncomfortable. GO Tips -Insert “Connect Virtually”, “Video Conference Now” on the website as call to action buttons. -Send video messages within emails and prospect communication.   2.Conduct an Audit of all your Call To Actions- Audit social media channels, landing pages on websites, as well as email communication to increase the visibility on ways for prospects to communicate with you.  GO Tips -Add graphics or banners on high trafficked landing pages to case studies, white paper downloads, or special offerings for new visitors.   3. Build Out FAQ Pages for Top Products & Services- Currently, Google is catering to questions being answered on the SERP’s and if you haven’t made this a priority, now’s the time!  SEO is a long term strategy but this is the quickest way to get featured in “position 0” on Google. GO Tips -We love the tool Answer The Public that gives real time what, where, why, and how questions in real time are being asked by searchers. The best part, the tool gives you up to 5 free searches a day.  Focus on your highest margin products or services first when prioritizing.   4.Make Getting Reviews a Focus- Even if you are managing attrition, now is the time to ask for online reviews.  Whether its Google Reviews, Facebook recommendations, or LinkedIn Recommendations every bit helps when you’re seeking potential new clients. Go Tips Send an email to your current database or create a graphic to post on social media channels requesting the feedback. Here’s an example;

Guardian Owl Digital REviews 

5.Host an Online Webinar- This may take putting some big girl/boy pants on but we at Guardian Owl Digital are even taking the lead with hosting an educational webinar.  This is the time you need to serve your industry or community.   GO Tips Do not make this webinar about selling your services.  This should be about helping businesses, sharing your wisdom, and helping businesses succeed.   6.Update Your Google My Business Profile- GMB is an effective, low cost way to create local seo and generate awareness for local business opportunities.  Don’t wait to take advantage of the premium features Google My Business is offering your business free of charge.   This is the time to update and add critical business information to your profile. When setting up a Google My Business account, there are six crucial pieces of information:
  • Phone number
  • Address
  • Website
  • Hours of Operation – May be different than usual due to COVID19.
  • Pictures
  • Reviews
  • Products & Services
GO Tips- Ensure that you link your current booking tool, appointment link, or scheduler under business info. 7. Focus on Your About Us & Why Buy Landing Pages Many clients raise their eyebrows when we ask them to include a professionally authored “About Us” page on their website as important. Search Engines are automated systems and they cannot instantly locate the “About Us” page to read out whether the website is owned by some trusted, credible individuals. GO Tips-
  • Use structured data to markup the address, contact details, phone number etc. We recommend Schema App if you don’t have an automated preference.
  • Use “keywords” wherever possible. For example, if your business is providing digital marketing services, use a title like this: “About Guardian Owl Digital – The leading digital marketing agency in Louisville”.
  • Nobody wants to read an essay about you. Make your About Us page crisp, clear and talk to the point.
  • If your company has a story to tell, include your story as short as possible. (If you don’t have one, make one!!). Include answers to questions like who started your company, why did they start it, what business your company is involved in and so on.
  • If you have the ability, utilize short 30 second video’s of your leadership in instead of a typical headshot This allows a prospective customer to “virtually meet” you prior to inquiring through the website.
8. Refresh Your Page Titles & Meta Descriptions Page titles and meta descriptions are fundamental in allowing search engines to rank your products and services in front of quality searches. Now is the perfect time to refresh those descriptions, ensuring they are unique and timely with changes to your business model. GO Tips- Utilize Screaming Frog to easily export your current page titles and descriptions to make it easy to refresh. Get the rest of the tips from the Guardian Owl Digital Nest now. https://www.youtube.com/watch?v=AMDRnNXtkpU
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