Guardian Owl Digital Marketing

To Follow or No Follow Links

For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages, “Nofollow” value attributes on links have provided online publishers with a straight forward Read more…

Forbes Ad Council Member

How to Use B2B Data in 2019

There are plenty of ways to get your data out there. If you run a business to business (B2B) organization, it can be tricky to get the right attention through your data. There are multiple ways that have proven effective in ensuring that your brand reaches the people and businesses that Read more…

Waze Certified Ad Agency

Google Maps vs Waze

Google Maps vs. Waze It’s hard to imagine Google having serious competition, but when it comes to their navigation app, Google Maps, there appears to be another contender: Waze. Waze has been around since 2006, operating originally under the name FreeMap Israel. Since then, it has grown to become known Read more…