Over the past year, there has been a lot of interesting developments in the world of conversational computing AI, which produces the chatbots like ChatGPT that for months now people all around the world have been using to do homework, write social content, or summarize difficult information.
Yes, chatbots are changing the way we produce content on a daily basis. However, not enough people are focusing on how chatbots are going to totally upend the world of SEO.
The New Wave of Search Is Upon Us
The technology is certainly exciting. One of the most eye-catching developments that conversational computing AI has brought forth is the next product in the line of search engine evolution.
Perhaps the most popular example is the new Bing, which offers us a glimpse at what the next generation of search is going to look like.
You can also see this in less well-known search engines like you.com.
What you see in these search engines is a glimpse of what is to come. Specifically, search engines that feel like interacting with a highly knowledgeable chatbot that will first summarize the information that you are looking for, and then offer you links to quality sources for more information.
The Impact on SEO
In too many conversations about AI and SEO, the focus is exclusively on content creators relying on AI to write content for them.
The wisdom there is certainly supportable, for you should not over-rely on using AI to write your content. This is because of issues such as grammatical and factual inaccuracies that can make editing the content a headache.
What is not mentioned often enough is how the customers’ experience of using search engines will be completely different from before.
Normally, you write content to offer customers information about products, services, or just essential knowledge relating to your business. For instance, a shoe company may want to write up a blog that serves as a guide to shoe sizes.
But with a chatbot search engine like the new Bing, users will be more inclined to simply read what the chatbot offers up, rather than hunt through the list of links to find your blog post.
Chatbot Search Engines Are Making Content Publishers Worried
Many of the businesses most worried about the advent of chatbot-infused search engines are media companies that own newspapers and magazines.
Instead of having to read through news articles, or even subscribe to newspapers, people will be able to quickly get chatbot-written summaries of daily events. This means less web traffic for content publishers.
However, it should be every business with a web presence that ought to be preparing for this upgraded search engine.
Generally speaking, businesses that write blog content will have an even harder time ranking on search engines. You can expect to see a monopoly on what websites are used as sources for chatbots as well—big-name organizations like NASA and Harvard are more likely to be offered by chatbots to customers than small businesses.
Overall, we are going to have to wait and see exactly how things play out when it comes to AI and search, but the message ought to be clear: Start writing quality content with reliable information now, because it will be much harder to catch up once AI chatbots will be taking away readers.
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