We here at Guardian Owl Digital pride ourselves on being on the forefront of AI innovations. Especially when AI intertwines with Social and SEO.
So naturally, we welcomed the opportunity to check out HeyOrca’s new AI addition, which automatically generates captions for posts.
A Great Social Media Tool
HeyOrca, in case you did not know, is the premier social media scheduler in the world of SEO.
This scheduler makes it easy to plan ahead on posts, so that you can ensure that a social media post for you or your client is published at a certain time on a certain date.
As you can imagine, this is far preferable to social media strategies that involve logging in and out of different clients’ accounts just to post the content. That strategy can be especially tricky if you have to post multiple content pieces at the same time for multiple clients.
The AI Addition
Posting on social media is made even easier now with HeyOrca thanks to the new caption-writing generative AI tool, which will write up a caption, with the requisite keywords that you supply it, in no time.
Additionally, you can also have the AI use a certain tone for the writing.
Great as it is, there are some caveats to be aware of before you allow the AI to go on a caption-writing spree.
Edit for Grammar and Nonsense
This one is easy, as it just requires you to make sure that the writing makes sense.
Simply proofreading the AI caption for grammatical mistakes is not enough, however.
If something sounds weird or wonky, or “inhuman”, then go ahead and fix it. Sometimes AI says things that sound, well, like it was written by AI.
Fact-Check The Captions
A common complaint about generative AI is that it is not always factually accurate.
The problem here has to do with data sources. AI lacks intuition about what is a good source and what is not. So, when pulling data to support a caption’s claims, AI may make a mistake.
Here is a hard and fast rule to stand by: Whenever AI makes a claim in a caption, go ahead and fact-check it. The last thing you want is customers thinking that you or your client does not have the facts straight.
Rewrite for Originality
You give HeyOrca’s AI a prompt, and it immediately spits out a publishable copy.
Great. But, how many other workers in Social Media just generated the same or similar-sounding caption?
AI makes content production easier, but depending too much on it will make it difficult to stand out. Be prepared in the coming years for there to be a crisis of “generic AI” posts. Be sure of it, customers will gain a skill for interpreting whether something was AI-generated or not.
Through your own editing and additions, you will be able to create a caption that will be significantly different from competitors’ captions. It is the quirky creative twists that come from humans that will set your writing apart from competitors that rely too much on AI to do the work for them.
The Key Takeaway
It is best to think of the generative AI tool that HeyOrca offers as a bricklayer that sets up the foundation. You build on top of that foundation to create the finished product. Otherwise, you will not stand out from the competition, which may already be using HeyOrca’s caption-writing AI.
Want to Use AI for Your Business? Let’s GO.
With ChatGPT, artificial intelligence finally had its “iPhone moment”.
Like smartphones, which were once a niche technology, AI is slowly becoming universally recognized as one of the most important and life-changing technologies of our era.
There are many business owners out there wondering how they can take advantage of AI. What they may not know is that plenty of businesses, including their competitors, are already using AI.
Right now, the technology is available to business owners. They just need to know where to look.
Guardian Owl Digital has a proven track record of working with businesses through its AI and machine learning initiative, GO AI.
GO AI, through a partnership with Findability Sciences, offers clients the services of AI platforms like IBM Watson that offer automated marketing solutions.
This includes TouchUp, which will tell you how your customers will receive your creative marketing materials.
Predict+ offers up to 99% accurate predictions for important data such as customer churn rates or the prices of materials you order for your operations.
Persona modeling offers you key cognitive insights into your customer base, enabling you to improve your marketing and customer outreach efforts based on what your customers care about.
And that is just a few of the AI and machine learning solutions that we offer.
From finance to manufacturing to healthcare and beyond, any and every industry, and businesses of all sizes, can benefit from our affordable AI solutions.
So, what are you waiting for? GO AI today to grow your business.
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