Guardian Owl Digital Social Media Services
Serving Success on Search Engines
Since 2013.
How We Do It
We work with companies who are interested in implementing a social media strategy and don’t know where to begin.
We set up you’re own social media accounts and provide a roadmap aligned with what you’re trying to achieve through social media.
Many are seeking brand awareness and credibility through social. Some are seeking influencer connections and outreach to aid in brand credibility. Or maybe you’re at a stage in your social media journey where you are looking to sell more products and book appointments.
What We Do
Facebook Social Media
Instagram Social Media
LinkedIn Social Media
Twitter Social Media
Pinterest Social Media
YouTube Media
Our Strong Points
We believe we are here to help transform the digital visibility of businesses through honest communication, innovative search engine solutions, and unrivaled customer service.
Have you ever heard the saying “Rome wasn’t built in a day.”? This holds true for social media management. Building your online business takes time, collaboration, and posting consistently for your audiance.
- FACEBOOK & INSTAGRAM
- YOUTUBE
Influencer Management
We’ve heard people say, “Oh, I would never pay an influencer to work together.” We get what they’re trying to say — some people see the relationship as inauthentic. But paid marketing is paid marketing. Is it inauthentic to buy Facebook ads, use Google Ads or even send out direct mail? Nope. Often Influencers are able to drum up interest for months and even years after a campaign is finished, assuming they know what they are doing. We’ve worked with both paid and unpaid influencers at Guardian Owl. We can tell you first hand that the claims of inauthenticity just don’t ring true.
That’s because the relationship is a two-way street. We only work with influencers who are passionate advocates for brand, and who truly like and wear our product. You have to remember influencers represent their own brands as well. Influencers typically want to promote products and causes they genuinely believe in or use. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. And that’s about as authentic as it gets.
Understand Paid Doesn’t Mean Inauthentic.
We’ve heard people say, “Oh, I would never pay an influencer to work together.” We get what they’re trying to say — some people see the relationship as inauthentic. But paid marketing is paid marketing. Is it inauthentic to buy Facebook ads, use Google Ads or even send out direct mail? Nope. Often Influencers are able to drum up interest for months and even years after a campaign is finished, assuming they know what they are doing.
We’ve worked with both paid and unpaid influencers at Guardian Owl. We can tell you first hand that the claims of inauthenticity just don’t ring true. That’s because the relationship is a two-way street. We only work with influencers who are passionate advocates for brand, and who truly like and wear our product. You have to remember influencers represent their own brands as well. Influencers typically want to promote products and causes they genuinely believe in or use. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. And that’s about as authentic as it gets.
It’s About Creating an Organic Relationship
Sometimes an unpaid relationship creates strong engagement, and we ask them if they’d be interested in a paid partnership with more depth.
Influencer marketing is like any other aspect of your business. It takes time to figure out what works best. You have to be open to evolving, trying new things, and even coming back to it if it doesn’t work the first time.
We are excited to be along for the ride with you and your company!
Be Patient, Conversions Don’t Happen Overnight.
How does Guardian Owl help?
We work with companies who are interested in implementing an influencer strategy but don’t know where to begin.
If you hire Guardian Owl to assist in helping with your influencer marketing you can expect:
Influencer Vetting – We only work with people who have ‘real followers’ we have a series of tools that help us check the authenticity of followers.
Influencer Management – Guardian Owl will act of the go between between your company and the Influencer’s that you’ve hired. We will answer correspondence and make sure guidelines are clearly expressed.
Content Management – Need certain language in the content produced by the Influencer? Like the picture they’ve taken but you want to make sure that your brand is just a bit more visible? We will handle all of those details for you.
Reporting Management: Quite possibly the most important part of hiring an influencer is taking a look at the numbers they produce. We’ll follow up at 30, 60 and 90 days to ask for the latest metrics. All to ensure that you see where your money went and how their followers responded to your product.
We Help Business Reach Real Influencers
Starting at $500/month
- Weekly Auditing of Growth Gains
- Weekly Communication Management Feature
- Weekly Reporting Feature
Let's Work Together!
Ready to join our Guardian Owl Nest? We can’t wait to learn about your business and what your online goals are. Lets have a converation and see if it’s a good fit for us both.
Location
1205 East Washington Street 102b
502.822.6695
team@guardianowldigital.com