Acronym overload? Here is some help: AI stands for “artificial intelligence,” and SEO stands for “search engine optimization.”
You have probably heard of both before, but are unsure of what they really refer to, or how they can help your business. Our quick rundown should clear the air.
A Quick Rundown
If you think about the words in the term, the meaning of search engine optimization will become quite clear. Basically, the field of SEO is dedicated to making the complex sphere of internet search work in your favor. Common practices include content creation that includes what are called “keywords,” or words that customers search on Google, which can ensure that your website consistently ranks high on searches. The end goal is to make sure you are on the first page of Google, Bing, and all the search engines, and to keep you near the top.
Artificial intelligence refers to the ever-evolving field in computer science that is dedicated to teaching computers, or more broadly machines, to think. Oftentimes, AI can think better than a human, creating solutions, recommendations, and predictions that are more accurate and well-informed than a human would. A common use for AI is prediction, which is what companies like Findability Sciences offer through their automated prediction platform Predict+, which offers services like demand forecasting and daily commodity price prediction.
A Match Made in Tech Heaven
AI automates processes that humans often do, but with much less accuracy and industry than an AI agent can. This statement applies to even the most industrious and intelligent human, because AI is a tireless and ultra-focused entity with an existence that exclusively revolves around the one task that was assigned to it, be it demand forecasting or chatting with customers on a website.
Many SEO tasks are fit for automation, and can save SEO companies plenty of time to do the more involved, human-oriented tasks, such as content creation. Sure, you can hire an AI agent to write blogs, but most readers can sense when a human touch is missing. So, AI does not replace SEO companies, but rather enhances their efficiency. It is sometimes the case that AI is used by SEO companies themselves to assist in the more time-consuming and repetitive tasks.
Read on for a specific use case for AI in SEO, which involves analyzing your website to figure out the best way to organize it.
Adding AI to SEO by Improving Your Website’s Pages
One of the biggest features common to SEO-deprived companies is underutilized website arrangement. For companies that sell a wide variety of products and services, it can be helpful to have an individual page for each service, so that a website visitor can order it, or find it on a website search, much more easily.
A long-lasting effect of the pandemic is the complete normalization of online shopping, to the point where shopping digitally is preferable to in-person for a great number of consumers. This alone should inspire you to clean up your website, and one of the ways that AI can do that is to analyze your website’s history of activity to see which pages are getting the most views, what items are being searched the most, and recommend, or even independently create, pages for these items.
Such an AI tool can also link to related pages, and recommend to customers items that are popular with other website visitors. Keeping customers on the website, and, importantly, interested in the products and services they can purchase through the website, is key to ranking high on search engines, where popular pages often rank high.
For instance, you may own a flooring company that offers many types of flooring options for your customers. Right now, all of those options are located on a single page on your site, and you are thinking that it might be good to split them up.
The site-analyzing AI tool you just implemented tells you that people looking for flooring options in your area are searching more based on price, which can help inform what you put on those new pages. Emphasizing the costs of each option, it turns out, can help you rank more.
This is only one such example of how AI can boost your SEO efforts. If you are interested in learning more about how AI can help not only your SEO work but marketing efforts in general, reach out to Findability Sciences to learn about their many offerings.