Your Ads: Up for Auction?

Your Ads: Up for Auction?

An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
Mid-Year Checkup: Your 2019 SEO Efforts So Far

Mid-Year Checkup: Your 2019 SEO Efforts So Far

Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
Bigger Isn’t Always Better (Sometimes Less is More)

Bigger Isn’t Always Better (Sometimes Less is More)

The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be...

SEO Strategies: What Works, What Doesn’t

Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine...