Guardian Owl Digital is helping our clients reimagine the relationship between their brandanddriverson the world’s largest crowdsourced navigation app.
What Is Waze Advertising?
Waze is a popular navigation app owned by Google. It differs from Google Maps and other navigation applications by crowdsourcing traffic information.
With community-based reporting, others along your route (passengers, hopefully) can report an accident, stalled vehicle, construction, and more. From this information, Waze helps you find the fastest route to your destination.
The Waze app has a pretty impressive reach, too, with over 110 million active users.
Some important stats on the average Waze User:
- Most users utilize Waze at least 2x a week
- Average age of 25-55
- Average user has 2-4 people in the home
- Average household income of $75,000+
- 60% of Waze users use the app within 12 miles of home
Waze Advertising Opportunities
Waze Ad Investment – Minimum of $100 needed towards Waze Monthly Ad’s.
Guardian Owl Digital Management- $50-500 a month dependent on locations