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An author named Stephen Marche is putting out a novella called “Death of an Author”, which is a murder mystery, according to a profile in the New York Times.

He is publishing under the nom de plume Aidan Marchine, not because he thinks his real name isn’t interesting, but because the book was not written by him alone. 

In fact, he had three coauthors, and all of them were chatbots. One of them was ChatGPT

So, the first two letters of “Aidan” references “A.I.”, and the last name, in case you did not guess, is a combination of Marche and Machine. 

What This Novelists’ AI-Writing Process Can Teach Marketers

According to the New York Times profile, Stephen Marche decided to use three different chatbots for three different reasons. 

For ChatGPT, he said that the A.I. was quite talented at writing dialogue, but rather mediocre at creating plots. 

In other words, ChatGPT is not good at telling a story, though it is strong in helping you develop, or just mimic, a voice. 

As a marketer, this is something to keep in mind when using ChatGPT in your marketing efforts. The chatbot may be great at adopting various different tones, such as friendly or excited, but it may not be great in trying to outline an A to B story for your customers. 

A.I. Chatbots and Storytelling in Marketing

Any marketer knows that great advertising involves great storytelling, so it is key to understand that the burden to tell the story will still be on the human copywriters. ChatGPT, then, can provide interesting bits of written content to pepper into a broader content piece that you construct. 

For instance, if you want to write a piece for your website or Facebook page about how you are working to continually improve the customer service experience for your customer base, then ChatGPT may not be the best for that. 

This is because A.I., as mentioned, struggles to put together a full story, and in that instance you are trying to create a narrative to communicate to customers. A.I. can still be used to create interesting lines and paragraphs to insert into the broader narrative you design. 

Other A.I. Programs to Consider for Marketing Writing

Marche also used a generative A.I. platform called Cohere, which he described as the best writer of individual lines, especially descriptive lines. 

So, if you are looking for a chatbot that will create wonderful descriptions of products that you sell, for example describing for customers how comfortable a shirt is, then Cohere is one to consider.

Part of Cohere is that you get to choose what data to feed it, so you can show the platform specific examples of writing that you want it to emulate. This can be great for helping you nail a particular voice in your marketing content. 

Read on below for other great marketing A.I. platforms that you can leverage for your business today. 

Want to Use AI for Your Business? Let’s GO. 

With ChatGPT, artificial intelligence finally had its “iPhone moment”.

Like smartphones, which were once a niche technology, AI is slowly becoming universally recognized as one of the most important and life-changing technologies of our era. 

There are many business owners out there wondering how they can take advantage of AI. What they may not know is that plenty of businesses, including their competitors, are already using AI. 

Right now, the technology is available to business owners. They just need to know where to look. 

Guardian Owl Digital has a proven track record of working with businesses through its AI and machine learning initiative, GO AI. 

GO AI, through a partnership with Findability Sciences, offers clients the services of AI platforms like IBM Watson that offer you automated marketing solutions. 

This includes TouchUp, which will tell you how your customers will receive your creative marketing materials. 

Predict+ offers up to 99% accurate predictions for important data such as customer churn rates or the prices of materials you order for your operations. 

Persona modeling offers you key cognitive insights into your customer base, enabling you to improve your marketing and customer outreach efforts based on what your customers care about. 

And that is just a few of the AI and machine learning solutions that we offer. 

From finance to manufacturing to healthcare and beyond, any and every industry, and businesses of all sizes, can benefit from our affordable AI solutions. 

So, what are you waiting for? GO AI today to grow your business. 

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