An author named Stephen Marche is putting out a novella called “Death of an Author”, which is a murder mystery, according to a profile in the New York Times.
He is publishing under the nom de plume Aidan Marchine, not because he thinks his real name isn’t interesting, but because the book was not written by him alone.
In fact, he had three coauthors, and all of them were chatbots. One of them was ChatGPT.
So, the first two letters of “Aidan” references “A.I.”, and the last name, in case you did not guess, is a combination of Marche and Machine.
What This Novelists’ AI-Writing Process Can Teach Marketers
According to the New York Times profile, Stephen Marche decided to use three different chatbots for three different reasons.
For ChatGPT, he said that the A.I. was quite talented at writing dialogue, but rather mediocre at creating plots.
In other words, ChatGPT is not good at telling a story, though it is strong in helping you develop, or just mimic, a voice.
As a marketer, this is something to keep in mind when using ChatGPT in your marketing efforts. The chatbot may be great at adopting various different tones, such as friendly or excited, but it may not be great in trying to outline an A to B story for your customers.
A.I. Chatbots and Storytelling in Marketing
Any marketer knows that great advertising involves great storytelling, so it is key to understand that the burden to tell the story will still be on the human copywriters. ChatGPT, then, can provide interesting bits of written content to pepper into a broader content piece that you construct.
For instance, if you want to write a piece for your website or Facebook page about how you are working to continually improve the customer service experience for your customer base, then ChatGPT may not be the best for that.
This is because A.I., as mentioned, struggles to put together a full story, and in that instance you are trying to create a narrative to communicate to customers. A.I. can still be used to create interesting lines and paragraphs to insert into the broader narrative you design.
Other A.I. Programs to Consider for Marketing Writing
Marche also used a generative A.I. platform called Cohere, which he described as the best writer of individual lines, especially descriptive lines.
So, if you are looking for a chatbot that will create wonderful descriptions of products that you sell, for example describing for customers how comfortable a shirt is, then Cohere is one to consider.
Part of Cohere is that you get to choose what data to feed it, so you can show the platform specific examples of writing that you want it to emulate. This can be great for helping you nail a particular voice in your marketing content.
Read on below for other great marketing A.I. platforms that you can leverage for your business today.
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