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Search Engine Optimization
SEO is a long process and there’s no silver bullet to the top of search engines like Google. If you’re reading this thinking, “that’s not what the other agency told me” we may not be the best fit.
Content Optimization
SEO is a long process and there’s no silver bullet to the top of search engines like Google. If you’re reading this thinking, “that’s not what the other agency told me” we may not be the best fit.
Goal Tracking & Conversion Execution
Are you measuring which traffic is producing actual VDP’s and form submissions? Are you just throwing money at the wall and hoping something converts? Let’s setup trackable goals in Google Analtyics to hold your advertising accountable.
Outsourced Digital Management
We help take the work off you! We have acted as an outsourced digital marketing department for clients of all sizes. We ensure your your manageing these teams effectively and asking the right questions to produce the highest results possible.
Data Analysis
A website audit is a complete analysis of all the factors that determine your site’s visibility in search engines. As Google gets more stringent with its policies for everything from obvious link spam to having too many characters in meta descriptions, getting a website audit has become a business necessity
Social Media Strategy
We curate your businesses weekly content, schedule and post on social media, and are able to put paid advertising dollars behind the trending posts. Social Media has became an integral part of online business marketing strategy.
Let's Roll Together!
Ready to join our Guardian Owl Nest? We can’t wait to learn about your business and what your online goals are. Lets have a converation and see if it’s a good fit for us both.
What Do SEO Results look like for your Healthcare Business?
We at Guardian Owl Digital have been along for the healthcare and wellness industry boom. Though this is a good thing, and we consider ourselves fortunate to have seen benefits from it, it’s also made it increasingly harder for health or wellness business owners to stand out, especially when ancillary businesses are offering similar, or even the same, products or services.
Guardian Owl helps businesses cut through the visitor traffic to focus on targeting customers who can afford your monthly investment sustainably, and for the long-term. Running a discount campaign is a surefire way to drive traffic to your business, but as a strategy it is not built to last, especially when the cost-per-click on search engines continues to rise.
Through our digital marketing and SEO services, our clients will be able to benchmark their website service traffic in the same way they do their actual business. We understand that you’re looking to gain long-term clients and achieve sustainable results through your web presence. With us, you’ll find a company that is eager and willing to build alongside you to achieve these results.
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The latest search engine and digital marketing updates you need to know.
Monetizing the Metaverse: What Businesses Ought to Be Using the Metaverse For
Meta, née Facebook preceding a fairly substantial PR crisis last fall, is at the forefront of the movement to make the metaverse as widespread and widely used as social media like Snapchat or Instagram. Many people continue to scratch their heads about the metaverse,...
Using AI to Assist You in Professional Services
Many jobs involve repetitive tasks that can lead to a weariness and fatigue in the worker, which in turn leads to sloppier, more error-prone performance. As mentioned, sometimes the task is repetitive, like filing insurance claims, but other times the tasks are...
Artificial Intelligence is Helping Content Regulation and Child Safety Online
Facebook, d/b/a Meta, is front-and-center in the debate around content regulation. Recently, in case you missed it (if that is even possible for someone online), Facebook has ignited social media, and other media platforms, aflame after a former employee and current...
I See You: AI and Facial Recognition
Your average iPhone has multiple cameras and microphones. Your average laptop has at least one of each. It is easy to get paranoid that people are watching and listening in on you when you are least suspecting it. But you can rest easy—it is not people listening in,...
Digital Transformation for Systems Integrations
Data is at the core of so many decisions in the digital age. To some, data is considered the gold that is stored in the digital bank vault of any given company. When you want to figure out how to best market to your customer base, you consult your data. When you...
AI Services for the Government
It is well-known that artificial intelligence is changing the face of tech as we know it. Social media companies like Facebook (or should we say Meta?) have been upfront and transparent about at least some of the processes they have automated, such as content...
Conversational Computing for Your Congregation and Clients
It is not always the case that you are the one who is looking for those who are lost. Sometimes, they are seeking your help. A conversational computing platform, another AI tool offered by Findability Sciences, will be there 24/7 for anyone who is looking to get in...
Checking in to the Metaverse: How the Hotel and Hospitality Industry is Benefitting from VR
If you have not been paying attention to the digital world’s latest advances—actual, proposed, or in-development—, then there is one word above all else that you ought to familiarize yourself with: Metaverse. The word went global after Facebook, stumbling from the...
Protecting Your Privacy: AI and De-Identification
One of the biggest worries for businesses using AI, and their customers who are the target of those AI services, is that the data is not protected. More precisely, there is a fear, understandable but ultimately unfounded, that the data being used by the AI agent is...
AI High: How AI is Improving the World of Education
When we tell you that advances in artificial intelligence are being incorporated into schools everywhere, from pre-school to the university level, you may have a few ideas as to what this resembles. Some of your ideas may actually have an analogue to reality. For...
Machine Learning Makes Outsourcing Manageable
Outsourcing has been a practice of companies big and small, major and minor, for a long time now, and that process is being streamlined through innovations in artificial intelligence, as seen in companies such as Findability Sciences’ BPO services. BPO stands for...
Channel Surfing and Machine Learning: How AI Improves Telecommunications and Utilities
Few fields have enjoyed as much growth in the past few centuries as telecommunications. Humble beginnings can be found in Alexander Graham Bell’s introduction of the telephone into society, or the inclusion of the television into the majority of American homes in the...
Add to Cart: How AI is Revolutionizing the World of Online Shopping
From Amazon to Zappos, online shopping is has become most people’s preferred method for buying products they need and do not need, along with items that we probably would not have encountered on a trip to the local Target, such as garden gnomes riding dogs. Whatever...
Man vs. Machine: Which Has the Better Mind?
“Intelligence” tends to denote how smart a person is, which in turn typically refers to a person’s aptitude for the traditional school subjects like math and science. A person’s ability to understand knowledge and, importantly, apply it, is the measure of their...
General Motors’ Driverless Car Unit Slows Down, and What This Means for AI Innovation
American auto giant General Motors has been pedal to the metal in the race to incorporate artificial intelligence into the world of automobiles in innovative ways, and at the forefront of those efforts is its self-driving automobile unit, Cruise, based in San...
The US Government’s National Artificial Intelligence Initiative is One Giant Leap for AI
If you want to know what the future of America will look like, you can be assured, based primarily on efforts taking place in business and education and research institutions, that there will be widespread use of AI, and American politicians are helping foster this...
Facebook Addresses Harmful Content Controversy with a Content-Regulating AI Tool
In recent months, a whistleblower who was previously employed by Facebook revealed that the company was often completely aware that content such as eating disorder posts and racist messages were being posted on this site. This ignited fierce debate between people who...
Swipe Again: How Credit Card Companies are Using AI to Improve Financial Transactions
Have you ever met a criminal hacker? In credit card fraud, pretty much every purchase you make is information that can be exploited. This is especially true if you are an online shopper. Credit card fraud is only getting worse, with a 40% increase in cases reported...
Can Artificial Intelligence Help Humanity Solve Moral Dilemmas? Why AI Researchers in Seattle are Looking for the Answer, and Why it Affects You.
Should I rob a bank if I am poor? Is it okay to clean a toilet bowl with a wedding dress? Can I stab a cheeseburger? These odd questions are some of the examples that are used as examples on the website for Delphi, the prototype of an artificial intelligence moral...
Holding AI Accountable: How Can the Machine, the User, and the Maker Become Better?
Many controversies have sprung up in the the world of AI recently, many of which involve the problem of bias or just poor ethical judgment in a machine learning agent. Examples include algorithms that screen potential home renters or buyers having a bias against...
Borrowing with Bots: How AI is Revolutionizing Financial Collections
Debt collections, in its various forms, tend to be represented by a human, either the creditor themself or sent by a creditor, demanding payment from the debtor. A landlord knocking on the door demanding rent. A tough guy who is probably connected to the mob that...
Why the “Transformation” of Digital Transformation is Only the First Step to Success
You may have heard the phrase “digital transformation” being tossed around lately, but may be wondering what exactly it means. Digital transformation has gone under a number of names over the past few decades, most notably “digitization,” but the meaning has not...
Robot-atouille? How AI Can Help Your Restaurants Thrive in the Kitchen.
When you hear of AI and restaurants, your mind may immediately imagine a frustrating experience with an automated cashier at a McDonald’s, repeating for the eleventh time that you want a Quarter Pounder, not a “Quart of Powerade.” Rest assured, this is not quite what...
7 Tips for Implementing AI in Enterprise
There's ALOT of talk about AI. Many digital agencies claim to have it, few actually do. Most owners we speak to don't even care to understand it they just want to know how it will impact their business. If you're a decision maker, below are a few tips to...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 49
This is the forty-ninth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will open back up our discussion of reinforcement learning, a topic we delved into a fair number of articles ago, for the purpose of filling you in...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 48
This is the forty-eighth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue our discussion of the main topic of our last essay, which is the combination of two popular forms of machine learning: Analytical...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 47
This is the forty-seventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will move our discussion of the main topic of the last few essays, a concept that is called “Analytical Learning,” which includes the popular form...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 46
This is the forty-sixth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue our discussion of a concept that is called “Analytical Learning,” which includes a popular form of learning called “explanation-based...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 45
This is the forty-fifth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce a concept that is called “Analytical Learning,” which includes a popular form of learning called “explanation-based learning,” which...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 44
This is the forty-fourth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue our lesson on the concept of learning sets of rules in machine learning. We will dive deeper into the process of learning a “set” of...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 43
This is the forty-third article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce the concept of learning sets of rules in machine learning. We’ll illustrate what it means to learn a “set” of rules (it is not a...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 42
This is the forty-second article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of genetic algorithms, which is a form of learning that finds its basis in the biological concept of evolution. We will...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 41
This is the forty-first article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce genetic algorithms, which is a form of learning that finds its basis in the biological concept of evolution. You’re back in grade...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 40
This is the fortieth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of lazy vs. eager learning by going over the benefits and drawbacks of lazy learning and covering a few of the most popular...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 39
This is the thirty-ninth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will outline the difference between lazy vs. eager learning. It is the day of the big test, and you feel woefully over-prepared. You have...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 38
This is the thirty-eighth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of computational learning theory, a school of thought dedicated to answering or even just pondering some of the most...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 37
This is the thirty-seventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce computational learning theory, a school of thought dedicated to answering or even just pondering some of the most profound,...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 36
This is the thirty-sixth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will go further into detail on Bayesian learning, one of the key approaches to learning in the machine learning field, covering the different ways...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 35
This is the thirty-fifth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will go into detail on Bayesian learning, one of the key approaches to learning in the machine learning field. If you’ve made it this far in the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 34
This is the thirty-fourth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will give a brief overview of the history of machine learning. Our previous article dealt with the capability of a machine learning agent to reach...
Facebook Steps Past Controversy and Into the Future with a Brand New Name Meta
Anyone who has been paying attention to the world of social media in the past few weeks knows that Facebook has been broiled yet again in controversy. In the midst of all this controversy, Facebook happily charges on, with a name change to boot. That’s right, from...
How AI is Changing the World of Healthcare
If we were to tell you that, in the future, many medical processes will be automated, would you be scared or elated? If you are scared, then you probably need us to elaborate on the exact kind of medical processes that AI is going to be helping with. Do not worry,...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 33
This is the thirty-third article in a series dedicated to the various aspects of machine learning (ML). Today’s article will detail a major development in the field of artificial intelligence, which is the restoration of art. We’ll go over some of the key machine...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 32
This is the thirty-second article in a series dedicated to the various aspects of machine learning (ML). Today’s article will discuss the decision-making behind choosing one learning algorithm over another, a key aspect of the machine learning process. There’s more...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 31
This is the thirty-first article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover confidence intervals, a key aspect of the machine learning process of evaluating a learned hypothesis. Additionally, this article will...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 30
This is the thirtieth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will dive into the machine learning process of evaluating a learned hypothesis, and what methods an agent employs to do such a thing. If you’ve ever...
Facebook’s New Machine Learning Algorithm Knows Your Next Move—And That’s a Good Thing
Facebook has been under fire lately for a number of reasons. The social media giant’s four-hour shutdown was a major controversy, as many users wondered how exactly one of the biggest tech companies in the world could suffer such a disastrous hiccup. Then, a former...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 29
This is the twenty-ninth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will discuss the problems to be found in the machine learning process of evaluating a learned hypothesis. Many Americans have heard the legend...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 28
This is the twenty-eighth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will extend the discussion of the types of environments an AI agent will need to deal with. Our last article in the series covered a few of the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 27
This is the twenty-seventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover the types of environments an AI agent will need to deal with. Driving on the highway during a heavy downpour is one of the most...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 26
This is the twenty-sixth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover backpropagation algorithms, which is the most important type of learning method employed for neural networks in machine learning agents. ...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 25
This is the twenty-fifth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover common types of search algorithms in machine learning. When we are running down our many options for dinner, we tend to do a mental...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 24
This is the twenty-fourth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover common machine learning problems that neural networks are good at solving. The mind is a jungle. Or the ocean. Take your pick. Whatever...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 23
This is the twenty-third article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of bias in Machine Learning agents by focusing on the bad kind of bias, where an agent will make decisions that...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 22
This is the twenty-second article in a series dedicated to the various aspects of machine learning (ML). Today’s article will dive into the issue of bias in Machine Learning agents, specifically biases in the process of induction. Note that this is not covering bias...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 21
This is the twenty-first article in a series dedicated to the various aspects of machine learning (ML). Today’s article will explain another fundamental aspect of machine learning, which is concept learning. We’ll tell you how it is that a machine learning agent,...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 20
This is the twentieth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce a “basic” language of many machine learning agents, which is First Order Logic (FOL). We’ll show how this language allows for logical...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 19
This is the nineteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will focus on the design of learning systems, providing an overview of essential concepts like target functions and representations of target...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 18
This is the eighteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will discuss the problem of creating ethical agents in the field of machine learning, demonstrating why it is important for developers to think of the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 17
This is the seventeenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover a field of AI that can be physically viewed in action: Robotics. We will specifically focus on how aspects of machine learning play a role...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 16
This is the sixteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce one of the most innovative and essential fields of AI: computer vision (CV). Like language, the ability to see is something that many...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 15
This is the fifteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of natural language processing (NLP) by considering how it can be assisted by deep learning, another major field of...
Staying Strong in the Digital Dark: How to Maintain an Online Presence During Social Media Outages
The social media outage yesterday impacted online giants like Facebook, Instagram, and Whatsapp, shutting these sites down for a record time, lasting around six hours in total. Though this may have spawned jokes galore about people’s dependency on social media, it was...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 14
This is the fourteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of natural language processing (NLP) by covering a few of the essential components that go into the development on an NLP...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 13
This is the thirteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce the concept of natural language processing (NLP) and cover the role of natural language processing in machine learning. ...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 12
Ready...Set...Go! 🕹️ Nearly everyone has experienced playing a particular video game at least once - or perhaps a thousand times -- and learned the rules and patterns through repetition alone. Take Candy Crush for example. Remember when that mobile game came out...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 11
This is the eleventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will provide a general overview of reinforcement learning (RL), which is distinguished from other types of machine learning because of its...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 10
This is the tenth article in a series dedicated to the various aspects of machine learning. Today’s article will step back from the specific types of learning algorithms and focus on the problem of overfitting and the solution of generalization, the latter of which is...
The Fall and Decline of SEO Content Creation (And How You Can Rescue It in 2021)
Over the past five or so years, SEO content creation has seen a sharp decline. This isn’t from laziness on the part of the creators, but rather from a series of content crackdowns being pushed by Big Content, AKA search engines and social media sites like...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 9
This is the ninth article in a series dedicated to the various aspects of machine learning. Today’s article will be continuing the discussion on learning algorithms, with a focus on ensemble learning, which can help agents work around complications brought about by...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 8
This is the eighth article in a series dedicated to the various aspects of machine learning. Today’s article will go in-depth on one of the most widely-used forms of machine learning, which is decision tree algorithms. This piece will offer insight into a few aspects...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 7
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 7 This is the seventh article in a series dedicated to the various aspects of machine learning. Today’s article will cover the types of clustering used in machine learning, offering...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 6
This is the sixth article in a series dedicated to the various aspects of machine learning. Today’s article will break types of algorithms used in machine learning, offering insight into the various ways that ML agents make use of data. Our previous article on the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 5
This is the fifth article in a series dedicated to the various aspects of machine learning. Today’s article will outline what is called the machine learning cycle, which is a breakdown of how a machine learning agent begins from an untrained agent to a capable and...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 4
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 4 This is the fourth article in a series dedicated to the various aspects of machine learning. Today’s article will continue the “learning” theme of the last article by providing an...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 3
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning This is the third article in a series dedicated to the wide-ranging and various aspects of machine learning. Today’s article will focus on the multiple learning techniques that a machine...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning in 2021 | Part 2
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning in 2021 Part II This is the second article in a series dedicated to the wide-ranging and various aspects of machine learning. Today’s article will focus on a staple of any machine learning...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning in 2021
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning This is the first article in a series dedicated to the wide-ranging and various aspects of machine learning. We are kicking off this series with a toe-in-the-water introductory article that...
AI for AG | Ready for Farming 4.0?
Ready for Farming 4.0? We are.Implementing persona modeling into your farm can make an immeasurable impact on the trajectory of your business. So what is persona modeling and how does it exactly intersect with agriculture? In general terms, persona modeling involves...
Creative Certainty with AI in 2021
Creative Touch Up is Creative Certainty! Powered by Findability Sciences Touch Up works to improve your company’s marketing strategy before you put dollars behind planned advertising images. This Findability Sciences technology has predicted over a million images and...
Audio Ads? On YouTube? Yes…and Here’s How to Use them in 2021
When you think of YouTube, you think of audio, right? Well, think again. According to YouTube, as users have been spending more time at home, more of them have been looking for audio-based content (think virtual concerts, podcasts, workouts). So the media...
Google’s ‘Project Bernanke’ and ‘Jedi Blue’ Are Out in the Open. Will Advertisers Care?
Google’s ‘Project Bernanke’ and ‘Jedi Blue’ Are Out in the Open. Will Advertisers Care? In Texas at the end of 2020, ten states filed a joint antitrust lawsuit against Google for allegedly monopolizing the digital advertising industry. The states claim that Google,...
LinkedIn Publishes Ad Guide for Marketers in 2021
LinkedIn Ads Guide Offers a Handy Resource for Marketers Earlier in 2021, Microsoft (which owns LinkedIn) noted that LinkedIn sessions jumped 30% in the last quarter of last year, accompanied by a 23% increase in quarterly revenue. As we emerge from the pandemic,...
Use Local SEO to Own Your Market
A Field Guide to Local SEO Success Want to crush the competition and cultivate more customers close to you? Here are steps you can take right now to build your online presence and sell more in your area. Nurture Your Listings. Google My Business is the place...
A New Addition to Google Search Console: Associations
You probably already know that Google offers a free service called Google Search Console. It gives you an inside look at your website’s presence in Google search results, so you can find and fix issues that are hindering your search rankings. Basically, it helps you...
Get Ready for Google Core Web Vitals Change
In May, Core Web Vitals will become part of Google’s algorithms. They measure your website’s loading, interactivity and visual stability — site speed factors that matter to search engines. So now is the time for websites to tackle the Page Experience Update. ...
7 Ideas For YouTube Videos That Sell in 2021
Seven Ideas for YouTube Videos That Sell As you map out your digital marketing strategy, it’s easy to overlook YouTube. But consider this: with over 2 billion viewers every month and rising usage on TVs, you ignore it at your own peril. YouTube’s ad choices,...
Women Can Rule in Business & Sports
When all of us in the Guardian Owl Nest get together (virtually, of course!), it doesn’t take long for our conversations to land on sports-related stories and references. We have several fitness lovers and youth sports coaches among our ranks, so it makes sense! ...
Broadcast TV is Dead; Here’s Your New Marketing Addiction in 2021
Did you just write another check for broadcast TV? I get it, it's one of your most expensive addictions and the easiest way to spend that marketing budget. Just call your TV rep and invest a million dollars. You'll get a call in 30 days telling you you've reached 10...
Seven Steps to Social Success in 2021
Your Social media has extraordinary power to extend your reach, to capture customers and prospects, and to drive sales. But the social channel is often treated like the stepchild of marketing. It certainly gets adopted for the low cost of entry, but maybe for that...
7 Ways to Jumpstart Your SEO in 2021
Guardian Owl Digital was created to help provide integrity and transparency in the chaos of the internet world and certainly, in times of an uncertain future. We have compiled 7 ways businesses can utilize seo and digital marketing to now to help you through...
Your Customer Cut the Cord. Find Them With OTT Advertising in 2021
It’s no big news flash. Today’s consumer reality revolves around the internet. When it comes to the average American consumer’s shopping, purchasing, and entertainment viewing habits, the internet is at the heart of it all. No surprise, the Coronavirus pandemic...
Machine Learning 2020 – Executive Education Certification
Machine Learning Executive Education Series Intro 2020 Ok seriously, what is Machine Learning? How often do you click on a sponsored advertisement on Instagram, Facebook, YouTube or any other website? How often do you spot an advertisement on your news feed when...
Big Tech Regulation & Censorship Confusion – What You Need to Know
The statistics are staggering. Currently valued at nearly $7 trillion, Big Tech’s collective worth is up from $2 trillion only five years ago. (And yep, that’s trillion with a “T”, folks.) How many other industries can boast such an economic impact, not to mention 250...
Instagram Rolls Out Answer to Tik Tok; Instagram Reels!
Have you been intrigued by the social media phenomenon that is Tik Tok but are hesitant to download because of the invasive terms of service? Your tried and true social media bestie has the solution for you. Instagram Reels! Instagram rolled out their answer to the...
Google My Business Profile Upgrade; Google Guaranteed Badge for $50 a month
Big news on the local seo front has been made official by Google. After testing paid subscription services for Google My Business back in April 2019, Google is making the rollout available to all. As a business owner you can now join the Google Guaranteed...
Optimizing Your Business for Bing Places in 2021
When people think of search engines, they often think of Google. Google, while it is the largest search engine, is not the only one that matters when discussing your SEO strategy. Bing is another search engine that’s name is also worth mentioning. It is now the...
YouTube Ads for Your Ecommerce Business in 2020
YouTube is a platform that should be of interest to any businesses wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....
WordPress and SEO in 2020
The internet is a big place, so to power around 30% of its websites is quite an impressive claim. It’s a claim that belongs to WordPress, which has steadily become one of the strongest forces for helping the internet function since 2003. It makes sense why...
Waze vs Google Navigation in 2020
Nearly everyone has heard of Google Maps, but you’ve also heard of another navigation app by the name of “Waze”. Along with Google Maps, Waze is another top competitor in the navigation app category. In 2013, it was acquired by Google, and since then the app has taken...
Learn the Google May 2020 Update
The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.” The last update announced...
Is It a Good Business Strategy to hire a local SEO Company in 2020?
Here are 3 Things to Look out for when choosing a local seo agency. There are so many ad agencies out there selling “seo” as a service offering. Yet, so few agencies actually know how to manage a seo team and more importantly, gain success from their on site...
4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage
The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account...
Breaking News | Google Shopping Ads are Now Free in 2020
The search term "Froggle" started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered "free listings" in...
10 Steps to SEO For Startups
10 Steps to SEO for a Startup https://youtu.be/VCZ0DNVilLQ Today we're going to talk about the 10 steps for SEO as a startup. So what defines a startup online? At Guardian Owl Digital, we define a startup as a website that has less than 50 pages. Even if you're...
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus Many business owners are finding themselves involuntarily giving up freedoms for the safety and health of others. These are uncertain times for every...
Why You Should Not Pause Digital Marketing Efforts Amid Virus
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing,...
Keyword Research for SEO in 2020
Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases...
How Content is Changing for SEO in 2020
How Content is Changing for SEO in 2020 In 2020, writing the right content will be key for local ranking and increased organic presence. Users (and Google) want content, and it can help your website rank greatly if it's relevant to your business. Just having content...
What is Internal Linking for SEO?
Internal Linking for SEO Let's talk about internal links for SEO. Content is king only if you have a lot of visitors coming to your website reading the content and Google sees you as authoritative in the subject, thus ranking you higher in the SERP's. One way to...
LinkedIn Marketing & Your Business in 2020
LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth...
Looking For a Business Partner? Forbes Featured
Looking For a Business Partner? Forbes Feature - Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people...
SEO Trends to Watch in 2020
SEO Trends to Watch for in 2020 Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.” This was...
Google Optimization Score Now Available for Display
Google Ads Optimization Score Now Available for Display Google's Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an estimate...
How Long Should a Blog Post Be for SEO?
How Long Should a Blog Post Be for SEO? What is the perfect word count for a blog post? What will catch the interest and keep it? What amount of content hits that sweet spot? Allison Taylor is here to give you a quick tip for SEO when blogging. Tune in to learn more!...
Why Aren’t Your YouTube Videos Getting Views
Why Are My Youtube Videos Not Receiving Views? How DO you optimize your Youtube videos? Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see. However, it may be a necessary evil when attempting to become visible...
Google Tag Assistant | Why You Need It
Google Tag Assistant and Why You Need It Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more. https://www.youtube.com/watch?v=ZQ2qVr0DC8Q&t=6s
Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years
Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better. This is the biggest release since...
What is Google My Business & Google Maps
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...
The Big Green Tractor that Drives Itself: John Deere’s Newest Innovation is Changing Agriculture
Early morning. The rooster’s crow wakes the farmer. He rises, brews his morning cup of Joe—the real thing, none of that “Starbucks” stuff you city folk go for—, then walks out of his modest farmhouse to survey the land. Says hi to the cows, greets the pigs already...