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Guardian Owl Digital can help you get higher. We’ve been helping dealers navigate the ever changing landscape of digital marketing for over 15 years. 

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Our Automotive Services

We let you focus on cars and managing people.  Let us focus on managing the online traffic.

Search Engine Optimization

SEO is a long process and there’s no silver bullet to the top of search engines like Google. If you’re reading this thinking, “that’s not what the other agency told me” we may not be the best fit.

Content Optimization

SEO is a long process and there’s no silver bullet to the top of search engines like Google. If you’re reading this thinking, “that’s not what the other agency told me” we may not be the best fit.

Goal Tracking & Conversion Execution

Are you measuring which traffic is producing actual VDP’s and form submissions?  Are you just throwing money at the wall and hoping something converts? Let’s setup trackable goals in Google Analtyics to hold your advertising accountable. 

Vendor Management

We help take the work off you! We have experience with Dealer Inspire, Dealer Teamwork, DealerON, Dealer.Com, Autotrader, Cars.com, and many more.  We ensure your your manageing these teams effectively and asking the right questions to produce the highest results possible.

Data Analysis

website audit is a complete analysis of all the factors that determine your site’s visibility in search engines.  As Google gets more stringent with its policies for everything from obvious link spam to having too many characters in meta descriptions, getting a website audit has become a business necessity

Social Media Strategy

We curate your businesses weekly content, schedule and post on social media, and are able to put paid advertising dollars behind the trending posts.  Social Media has became an integral part of online business marketing strategy.

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The latest search engine and digital marketing updates you need to know.

Which Will Be the Biggest AI Trends in 2024? 

Which Will Be the Biggest AI Trends in 2024? 

It’s not terribly insightful to note that when a market starts getting hot, businesses in that industry start popping up left and right.  Nevertheless, it holds true.  This is pretty much exactly what is happening in AI. The result is that many AI trends pop up, and...

AI in SEO: Inside Google’s 2023 Spam Update

AI in SEO: Inside Google’s 2023 Spam Update

Google’s spam filter algorithm is one of those examples of artificial intelligence that many people are perhaps familiar with, yet do not realize is actually an example of artificial intelligence.  It’s like when your navigation app updates in real-time to bad weather...

IBM’s Watsonx.ai Becomes ChatGPT’s AI Rival in 2023

IBM’s Watsonx.ai Becomes ChatGPT’s AI Rival in 2023

Google’s Bard, You.com, Elon Musk’s artificial intelligence startup X.AI’s TruthGPT, have all been hyped up as potential rivals to ChatGPT.  However, none of quite failed to generate the interest, or impress users, enough to draw people away from using ChatGPT.  For a...

Character.ai Might Be the Next ChatGPT in 2023

Character.ai Might Be the Next ChatGPT in 2023

When you talk with ChatGPT, you talk with, well, ChatGPT.  When you talk with Character.ai, you might talk with Elvis, John the Baptist, or Serena Williams.  Not literally, of course, but the entire purpose of the company is to offer users the chance to have an...

Say Hello to Bard, Google’s Answer to ChatGPT

Say Hello to Bard, Google’s Answer to ChatGPT

Google attracted a lot of media attention by declaring it is going “code red” on developing AI after seeing ChatGPT’s public debut.  That was last November, and their AI developers have been hard at work, apparently, because they already have a competing chatbot...

AI and You: What Determines Your AI Recommendations in 2023?

AI and You: What Determines Your AI Recommendations in 2023?

AI has been touted for being incredibly sophisticated in finding out what we want to see by tracking our online activity.  Some are looking at the recent revelation, uncovered through research done by free software community Mozilla, that disliking a YouTube video...

YouTube Shorts: What Is the AI Behind This Feature?

YouTube Shorts: What Is the AI Behind This Feature?

There is a lot of competition in the Attention Olympics.  In the Pre-Internet days, businesses only had to compete with each other to capture media viewers’ attention.  With the Internet putting individuals and businesses on more equal footing, there are suddenly a...

How AI Could Have Helped Southwest Avoid Its Holiday Disaster

How AI Could Have Helped Southwest Avoid Its Holiday Disaster

Companies everywhere across the globe are investing money in artificial intelligence software that brings a new level of efficiency to their operations.  For business owners who think this is just a trend, then consider Southwest’s recent meltdown over the holiday...

How Google is Supporting Ukraine Throughout a Crisis

How Google is Supporting Ukraine Throughout a Crisis

The U.S. is playing a significant role in how the Ukrainian and Russian military crisis is playing out. From shipping arms to offering financial aid, the U.S. is playing its part in a conflict that is of International interest.  Though thoughts and prayers are...

Bringing AI to SEO

Bringing AI to SEO

Acronym overload? Here is some help: AI stands for “artificial intelligence,” and SEO stands for “search engine optimization.”  You have probably heard of both before, but are unsure of what they really refer to, or how they can help your business. Our quick rundown...

Using AI to Assist You in Professional Services

Using AI to Assist You in Professional Services

Many jobs involve repetitive tasks that can lead to a weariness and fatigue in the worker, which in turn leads to sloppier, more error-prone performance.  As mentioned, sometimes the task is repetitive, like filing insurance claims, but other times the tasks are...

I See You: AI and Facial Recognition

I See You: AI and Facial Recognition

Your average iPhone has multiple cameras and microphones. Your average laptop has at least one of each. It is easy to get paranoid that people are watching and listening in on you when you are least suspecting it. But you can rest easy—it is not people listening in,...

Digital Transformation for Systems Integrations

Digital Transformation for Systems Integrations

Data is at the core of so many decisions in the digital age. To some, data is considered the gold that is stored in the digital bank vault of any given company.  When you want to figure out how to best market to your customer base, you consult your data.  When you...

AI Services for the Government

AI Services for the Government

It is well-known that artificial intelligence is changing the face of tech as we know it. Social media companies like Facebook (or should we say Meta?) have been upfront and transparent about at least some of the processes they have automated, such as content...

Protecting Your Privacy: AI and De-Identification

Protecting Your Privacy: AI and De-Identification

One of the biggest worries for businesses using AI, and their customers who are the target of those AI services, is that the data is not protected. More precisely, there is a fear, understandable but ultimately unfounded, that the data being used by the AI agent is...

AI High: How AI is Improving the World of Education

AI High: How AI is Improving the World of Education

When we tell you that advances in artificial intelligence are being incorporated into schools everywhere, from pre-school to the university level, you may have a few ideas as to what this resembles. Some of your ideas may actually have an analogue to reality.  For...

Machine Learning Makes Outsourcing Manageable

Machine Learning Makes Outsourcing Manageable

Outsourcing has been a practice of companies big and small, major and minor, for a long time now, and that process is being streamlined through innovations in artificial intelligence, as seen in companies such as Findability Sciences’  BPO services.  BPO stands for...

Man vs. Machine: Which Has the Better Mind?

Man vs. Machine: Which Has the Better Mind?

“Intelligence” tends to denote how smart a person is, which in turn typically refers to a person’s aptitude for the traditional school subjects like math and science.  A person’s ability to understand knowledge and, importantly, apply it, is the measure of their...

7 Tips for Implementing AI in Enterprise

7 Tips for Implementing AI in Enterprise

There's ALOT of talk about AI.   Many digital agencies claim to have it, few actually do.   Most owners we speak to don't even care to understand it they just want to know how it will impact their business.    If you're a decision maker, below are a few tips to...

How AI is Changing the World of Healthcare

How AI is Changing the World of Healthcare

If we were to tell you that, in the future, many medical processes will be automated, would you be scared or elated?  If you are scared, then you probably need us to elaborate on the exact kind of medical processes that AI is going to be helping with.  Do not worry,...

AI for AG | Ready for Farming 4.0?

AI for AG | Ready for Farming 4.0?

Ready for Farming 4.0? We are.Implementing persona modeling into your farm can make an immeasurable impact on the trajectory of your business.   So what is persona modeling and how does it exactly intersect with agriculture? In general terms, persona modeling involves...

Creative Certainty with AI in 2021

Creative Certainty with AI in 2021

Creative Touch Up is Creative Certainty! Powered by Findability Sciences Touch Up works to improve your company’s marketing strategy before you put dollars behind planned advertising images. This Findability Sciences technology has predicted over a million images and...

LinkedIn Publishes Ad Guide for Marketers in 2021

LinkedIn Publishes Ad Guide for Marketers in 2021

LinkedIn Ads Guide Offers a Handy Resource for Marketers Earlier in 2021, Microsoft (which owns LinkedIn) noted that LinkedIn sessions jumped 30% in the last quarter of last year, accompanied by a 23% increase in quarterly revenue.  As we emerge from the pandemic,...

Use Local SEO to Own Your Market

Use Local SEO to Own Your Market

A Field Guide to Local SEO Success Want to crush the competition and cultivate more customers close to you?  Here are steps you can take right now to build your online presence and sell more in your area.   Nurture Your Listings. Google My Business is the place...

A New Addition to Google Search Console: Associations

A New Addition to Google Search Console: Associations

You probably already know that Google offers a free service called Google Search Console.  It gives you an inside look at your website’s presence in Google search results, so you can find and fix issues that are hindering your search rankings.  Basically, it helps you...

Get Ready for Google Core Web Vitals Change

Get Ready for Google Core Web Vitals Change

In May, Core Web Vitals will become part of Google’s algorithms.  They measure your website’s loading, interactivity and visual stability — site speed factors that matter to search engines.  So now is the time for websites to tackle the Page Experience Update. ...

7 Ideas For YouTube Videos That Sell in 2021

7 Ideas For YouTube Videos That Sell in 2021

Seven Ideas for YouTube Videos That Sell  As you map out your digital marketing strategy, it’s easy to overlook YouTube.  But consider this: with over 2 billion viewers every month and rising usage on TVs, you ignore it at your own peril.  YouTube’s ad choices,...

Women Can Rule in Business & Sports

Women Can Rule in Business & Sports

When all of us in the Guardian Owl Nest get together (virtually, of course!), it doesn’t take long for our conversations to land on sports-related stories and references. We have several fitness lovers and youth sports coaches among our ranks, so it makes sense!  ...

Seven Steps to Social Success in 2021

Seven Steps to Social Success in 2021

 Your Social media has extraordinary power to extend your reach, to capture customers and prospects, and to drive sales.  But the social channel is often treated like the stepchild of marketing.  It certainly gets adopted for the low cost of entry, but maybe for that...

7 Ways to Jumpstart Your SEO in 2021

7 Ways to Jumpstart Your SEO in 2021

Guardian Owl Digital was created to help provide integrity and transparency in the chaos of the internet world and certainly, in times of an uncertain future. We have compiled 7 ways businesses can utilize seo and digital marketing to now to help you through...

Machine Learning 2020 – Executive Education Certification

Machine Learning 2020 – Executive Education Certification

Machine Learning Executive Education Series Intro 2020   Ok seriously, what is Machine Learning? How often do you click on a sponsored advertisement on Instagram, Facebook, YouTube or any other website?  How often do you spot an advertisement on your news feed when...

Instagram Rolls Out Answer to Tik Tok; Instagram Reels!

Instagram Rolls Out Answer to Tik Tok; Instagram Reels!

Have you been intrigued by the social media phenomenon that is Tik Tok but are hesitant to download because of the invasive terms of service? Your tried and true social media bestie has the solution for you. Instagram Reels! Instagram rolled out their answer to the...

Optimizing Your Business for Bing Places in 2021

Optimizing Your Business for Bing Places in 2021

When people think of search engines, they often think of Google. Google, while it is the largest search engine, is not the only one that matters when discussing your SEO strategy. Bing is another search engine that’s name is also worth mentioning. It is now the...

YouTube Ads for Your Ecommerce Business in 2020

YouTube Ads for Your Ecommerce Business in 2020

YouTube is a platform that should be of interest to any businesses  wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....

WordPress and SEO in 2020

WordPress and SEO in 2020

The internet is a big place, so to power around 30% of its websites is quite an impressive claim. It’s a claim that belongs to WordPress, which has steadily become one of the strongest forces for helping the internet function since 2003.  It makes sense why...

Waze vs Google Navigation in 2020

Waze vs Google Navigation in 2020

Nearly everyone has heard of Google Maps, but you’ve also heard of another navigation app by the name of “Waze”. Along with Google Maps, Waze is another top competitor in the navigation app category. In 2013, it was acquired by Google, and since then the app has taken...

Learn the Google May 2020 Update

Learn the Google May 2020 Update

The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.”  The last update announced...

10 Steps to SEO For Startups

10 Steps to SEO For Startups

10 Steps to SEO for a Startup https://youtu.be/VCZ0DNVilLQ Today we're going to talk about the 10 steps for SEO as a startup. So what defines a startup online? At Guardian Owl Digital, we define a startup as a website that has less than 50 pages. Even if you're...

Keyword Research for SEO in 2020

Keyword Research for SEO in 2020

Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases...

How Content is Changing for SEO in 2020

How Content is Changing for SEO in 2020

How Content is Changing for SEO in 2020 In 2020, writing the right content will be key for local ranking and increased organic presence. Users (and Google) want content, and it can help your website rank greatly if it's relevant to your business. Just having content...

What is Internal Linking for SEO?

What is Internal Linking for SEO?

Internal Linking for SEO Let's talk about internal links for SEO.  Content is king only if you have a lot of visitors coming to your website reading the content and Google sees you as authoritative in the subject, thus ranking you higher in the SERP's. One way to...

LinkedIn Marketing & Your Business in 2020

LinkedIn Marketing & Your Business in 2020

LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth...

Looking For a Business Partner? Forbes Featured

Looking For a Business Partner? Forbes Featured

Looking For a Business Partner? Forbes Feature - Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people...

SEO Trends to Watch in 2020

SEO Trends to Watch in 2020

SEO Trends to Watch for in 2020 [ctct form="10884" show_title="false"] Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.”  This was...

Google Optimization Score Now Available for  Display

Google Optimization Score Now Available for Display

Google Ads Optimization Score Now Available for Display Google's Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on  prioritizing improvement opportunities.  The Optimization Score  is an estimate...

How Long Should a Blog Post Be for SEO?

How Long Should a Blog Post Be for SEO?

How Long Should a Blog Post Be for SEO? What is the perfect word count for a blog post? What will catch the interest and keep it? What amount of content hits that sweet spot? Allison Taylor is here to give you a quick tip for SEO when blogging. Tune in to learn more!...

Why Aren’t Your YouTube Videos Getting Views

Why Aren’t Your YouTube Videos Getting Views

Why Are My Youtube Videos Not Receiving Views? How DO you optimize your Youtube videos?  Not everyone is comfortable jumping in front of a camera and uploading it for anyone to see.  However, it may be a necessary evil when attempting to become visible...

Google Tag Assistant | Why You Need It

Google Tag Assistant | Why You Need It

Google Tag Assistant and Why You Need It Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more. https://www.youtube.com/watch?v=ZQ2qVr0DC8Q&t=6s

What is Google My Business & Google Maps

What is Google My Business & Google Maps

What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...

What Does A.G.I. Mean for Business Owners?

What Does A.G.I. Mean for Business Owners?

Artificial general intelligence (A.G.I.) has been a subject of much speculation and controversy for some time now.  The basic idea behind the concept is that A.I. can indeed be developed to a point where it basically reaches the full potential of a human intelligence,...

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