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GO Marketing Engine

We created help companies build their digital strategy, targeting the right audience with an effective message while driving revenue.
Start Your EngineOur Story

It Starts With Strategy.

The market is crowded with a sea of competitors. You’ve got to figure out how to consistently rise above the noise, create new markets and capture non-customers.

If you’re feeling foggy or unorganized about your marketing plan, this is for you. We help teams and entrepreneurs get an outside perspective from our team of experts to create or audit your marketing strategy, helping you get the feedback you need to kickstart growth in your business.

There are SO many moving parts when it comes to marketing – social media campaigns, email campaigns, websites, landing pages, funnels, SEO, paid ads and more.

We’ve developed GO Marketing Engine Lite Tool Kit because we saw a need to serve the entrepreneur, small business owner, or marketing team that needs help organizing an intentional plan that really reaches their target customers.

Our team of experts works with you to provide a marketing strategy, messaging, and content for your business or non-profit. Then we use search engine optimization to drive the right people to you.

2022 Content Strategy Guide for Growth

STEP ONE – STRATEGY

Strategy Development, Digital Content and

Connecting Traffic

Looking for help mapping out your content plan?

Consistent communication with your audience is key.

Our content guide (in the form of a calendar) is a

quick easy way for you and your team to get started!

STEP TWO – CONTENT

Visioning, Strategic, Planning, and Defining Expectations

We’ll review the marketing plan with you, making sure that it reaches all of your key audiences, and that there aren’t any “gaps” in your process.

Marketing company near you

STEP THREE – DRIVING TRAFFIC

Let’s Drive Traffic To You

Build models that aren’t dependent upon competing, but capturing new markets.

Reach people where, how + when they want to be reached through our intentional marketing plans.

Create unique experiences that people don’t want to go without.

Start Your Engine

 

Try them. You will be pleased. We recommend without reservation. A well thought out marketing strategy that is personalized to our specific business and targets clients along with well executed follow through.

Jon Ressler, CEO

Roose & Ressler

Step inside The Marketing Engine on this The Strategy Game Podcast Episode

by Lauren Shippy | Step inside The Marketing Engine on this The Strategy Game Podcast Episode

What's Included?

Audience Personas: get clear on who you’re targeting

Website Audit: get the right calls to action, layout, messaging and content

Campaign Strategy Outline: know your key channels and content themes

30 Day Content Calendar

 

Frequently Asked Questions

What if I'm on the fence about digital working?

Digital Marketing is dynamically changing, all the time and it requires businss owners to constantly follow changes that occur as this field is developing. Here are some key statistics on digital marketing which helps to make your best decision easier. 

  1. 93% of online interactions start with search engines. This shows how important it is to set up a proper SEO because to increase your ranking on Google search. Ranking yourself high on search engines is one of the best ways of advertising. 
  2. 72% of online marketers state that high-quality content is the most efficient part of SEO tactics. Just to post things is not enough, you have to think about the quality of the content you’re posting. The better the content is and the more it is relevant to the audience, the more trust you build with your potential customers. 
  3. Google gets more than 77,000 searched every second. This means there are 2 trillion searches per year. This also suggests that Google is one of the best and profitable search engines to invest your dollars in ppc.
How Do I Know if Digital Marketing Is Right For my Business

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Do You Only Work With Established Companies? Startups?

Digital Consultants Charge Hard to Understand Fees, We’re Here to Change that.

What if you didn’t have to worry about unlimited consultant costs?

What if there were complete transparency about what your engagement is going to look like and the outcomes that you’re going to reach for a set price?

We don’t just tell you what you already know, we take what you already know and spin it around like a rubix cube until we create new value.

Not esoteric concepts, real deliverables and outcomes that drive initiatives.

We track our time hourly and if we’re under time, we credit back your account, and if we’re overtime, it’s on us.

We have channel partners that support our work so we don’t carry unnecessary overhead costs.

We don’t specialize in a particular industry, because we add more value by working across industries.

No unlimited retainers, we like to fire ourselves if we’ve done our job right.

How Do I Get Started?

First, absorb our content! Download and watch all of the free wisdom we put out there.  Then when you’re ready…

1. Schedule a Call for a
Marketing Audit

​We’ll have a working session with you to ask all of the questions we need to run an audit of your existing marketing, and put together a new, intentional marketing plan for you.

2. Get Your Marketing Plan
Workshop

We’ll review the marketing plan with you, making sure that it reaches all of your key audiences, and that there aren’t any “gaps” in your process.

3. Execute the Plan
Retainer

We can run your marketing engine for you, including social media posts, email campaigns, and any form of print or digital ads.

Why We're Different?

Companies often rely on marketing firms to generate messaging without deeply understanding who they are.

Others look to Search Engine Optimization as a quick fix without understanding the foundational need of strategy and messaging.

The strategy work that we do is the precursor to any marketing, branding, and channel development.

We help companies understand not only who they serve, but the most effective channels, partnerships and ecosystems that they are a part of. This builds new paths to revenue.

Next, we will take our foundational strategy work and translate that into concrete action plans related to content development and search engine optimization. That’s why we’re here – to help you define your audience, partnerships, channels, and strategy…and then we execute it FOR you!

2024 AI Predictions: AI Will Transform Product Placement

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Which Will Be the Biggest AI Trends in 2024? 

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Business Owners Can Now Customize ChatGPT for Their Specific Needs

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Artificial Intelligence Is Changing the Art of Customer Engagement 

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Google Analytics 4: What Businesses Need to Know in 2023.

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Character.ai Might Be the Next ChatGPT in 2023

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AI for Business Leaders in 2023: Meet Your Tireless Virtual Assistant

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Say Hello to Bard, Google’s Answer to ChatGPT

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Google attracted a lot of media attention by declaring it is going “code red” on developing AI after seeing ChatGPT’s public debut.  That was last November, and their AI developers have been hard at work, apparently, because they already have a competing chatbot...

AI and You: What Determines Your AI Recommendations in 2023?

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AI has been touted for being incredibly sophisticated in finding out what we want to see by tracking our online activity.  Some are looking at the recent revelation, uncovered through research done by free software community Mozilla, that disliking a YouTube video...

IBM Watson vs. ChatGPT: A Deeper Look at Their Differences in 2023

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IBM Watson vs. ChatGPT: A Deeper Look at Their Differences We recently posted an article about two of the most famous chatbots in recent history.  In that post, we argued that IBM Watson’s years of experience within a variety of industries, from finance to healthcare,...

YouTube Shorts: What Is the AI Behind This Feature?

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There is a lot of competition in the Attention Olympics.  In the Pre-Internet days, businesses only had to compete with each other to capture media viewers’ attention.  With the Internet putting individuals and businesses on more equal footing, there are suddenly a...

How AI Could Have Helped Southwest Avoid Its Holiday Disaster

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Companies everywhere across the globe are investing money in artificial intelligence software that brings a new level of efficiency to their operations.  For business owners who think this is just a trend, then consider Southwest’s recent meltdown over the holiday...

New Year, New AI: Here Are the Biggest Trends in AI Coming in 2023

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Whether you are a small business with one or a couple AI tools implemented or an enterprise with a sophisticated suite of AI algorithms at your disposal, something you will need to focus on in the upcoming year, 2023, is just how the world of AI is going to change...

What The Digital Antitrust Means for Kentucky Businesses in 2023

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What The Digital Antitrust Means for Kentucky Businesses A few years ago, in 2019, Kentucky joined a number of other states in the U.S. to launch an investigation into Google’s role in controlling the online advertising marketplace.  Over the ensuing years, the...

How Google is Supporting Ukraine Throughout a Crisis

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The U.S. is playing a significant role in how the Ukrainian and Russian military crisis is playing out. From shipping arms to offering financial aid, the U.S. is playing its part in a conflict that is of International interest.  Though thoughts and prayers are...

Optimize Your Content and Webpages with These AI Services

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Content is King A cornerstone of search engine optimization, or SEO, is content creation. It is common knowledge that content, such as blogs and social media posts, play an enormous role in helping businesses show up near the top of the coveted first page of Google....

Bringing AI to SEO

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Acronym overload? Here is some help: AI stands for “artificial intelligence,” and SEO stands for “search engine optimization.”  You have probably heard of both before, but are unsure of what they really refer to, or how they can help your business. Our quick rundown...

Machine Learning for Manufacturers: Product Price Recommendations

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The Price is Right You walk into the Walgreen’s to satiate your post-lunch dessert craving with a Toblerone. (The recent change in creating a gap between the triangles is controversial, but you secretly like it.) Normally, the bar costs you a cool $2.18, but today is...

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Many jobs involve repetitive tasks that can lead to a weariness and fatigue in the worker, which in turn leads to sloppier, more error-prone performance.  As mentioned, sometimes the task is repetitive, like filing insurance claims, but other times the tasks are...

I See You: AI and Facial Recognition

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Your average iPhone has multiple cameras and microphones. Your average laptop has at least one of each. It is easy to get paranoid that people are watching and listening in on you when you are least suspecting it. But you can rest easy—it is not people listening in,...

Digital Transformation for Systems Integrations

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Data is at the core of so many decisions in the digital age. To some, data is considered the gold that is stored in the digital bank vault of any given company.  When you want to figure out how to best market to your customer base, you consult your data.  When you...

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It is well-known that artificial intelligence is changing the face of tech as we know it. Social media companies like Facebook (or should we say Meta?) have been upfront and transparent about at least some of the processes they have automated, such as content...

Conversational Computing for Your Congregation and Clients

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It is not always the case that you are the one who is looking for those who are lost. Sometimes, they are seeking your help. A conversational computing platform, another AI tool offered by Findability Sciences, will be there 24/7 for anyone who is looking to get in...

Protecting Your Privacy: AI and De-Identification

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One of the biggest worries for businesses using AI, and their customers who are the target of those AI services, is that the data is not protected. More precisely, there is a fear, understandable but ultimately unfounded, that the data being used by the AI agent is...

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When we tell you that advances in artificial intelligence are being incorporated into schools everywhere, from pre-school to the university level, you may have a few ideas as to what this resembles. Some of your ideas may actually have an analogue to reality.  For...

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Google Optimization Score Now Available for  Display

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Why Aren’t Your YouTube Videos Getting Views

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Google Tag Assistant | Why You Need It

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Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years

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What is Google My Business & Google Maps

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A.I. in the Pharmaceutical Industry

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What To Learn from the Census Data on A.I. Use by Businesses

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Upcoming Talks & Workshops

1

January

Workshop

Growth Hacking Techniques

See Event Info

TBD

Feb

Workshop

Building Strategic Roadmaps

See Event Info

TBD

March

Talk

Researching Competition

See Event Info

Contact

Phone

502.822.6695

Email

team@guardianowldigital.com

Address

1205 East Washington Street 102b

Louisville, KY 40206