Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to...
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON!...
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to...
Business owners usually consider their web presence to be global in nature. However, a strong local SEO effort is paramount to small business owners. Local customers are instrumental in helping you build a name in the market, whether that market encompasses a single...
Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds...
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