Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals.
Let’s assume that one of your goals was to improve your SEO (search engine optimization) efforts to positively impact your business. That’s a great goal. And while it’s not impossible, it’s not easy either. SEO only pays off when you work at it. If you haven’t quite gotten around to focusing on this goal just yet, it’s never too late to start. (Put that sparkler down first. You don’t want your laptop to catch fire.)
Search engine algorithms are getting smarter every day. And that’s good news for both business owners and their customers. This means that irrelevant content can be pushed aside so that users can find the site they need. Your business simply needs to be the content they’re seeking. It’s a matter of staying ahead of the competition, whose numbers are rising daily.
Here’s a list of trends to help brainstorm your SEO initiatives for the remainder of 2019:
- Voice search and voice assistance are growing exponentially every day. Ensure that your content and keywords are aligned with the ideology that produces voice-related search results (think conversational vs. random keywords).
- Is your site user friendly? Could an automated search find you? Search engines use artificial intelligence (AI) to improve their analysis of human behavior, so help them do their thinking for them.
- Mobile-friendly sites rank higher. Is your site easy to navigate on a mobile device? Are you sure? When was the last time you tested it?
Jump on these ideas before you lose your mid-year momentum. You’ll be singing “Auld Lang Syne” with a glass of champagne in your hand before you know it. Don’t go google the lyrics to that song. Tackle your business’s to-do list instead.