by Allison | May 28, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, SEO, strategy
You’ve probably never heard anyone exclaim how much they love it when their screen is overtaken by pop-up ads. And everyone has their pop-up blocker enabled on their browser. So why do pop-up ads still exist? Because they actually do work. Well-placed and well-timed...
by Jenna | May 23, 2019 | Digital Audience, Digital Search, Ecommerce, Google News, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, SEO
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure” message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL...
by Allison | May 13, 2019 | Audience, Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Adwords, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, PPC, search engine optimization, SEO, strategy
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine...
by Allison | May 9, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, Social Media, strategy
Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature to...
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