Think like your customer (and all of those other clichés are true)

Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to...
SEO and PPC: the Perfect Pair

SEO and PPC: the Perfect Pair

In the spirit of love’s holiday, let’s take a closer look at how SEO and PPC make the perfect pairing for your company’s marketing efforts. First, let’s start with a profile of each element: PPC: My full name is Pay Per Click, but just call me PPC. You don’t have to...

Alt Text on Images: Why It Matters in 2019

Alt Text on Instagram Images: Why it Matters in 2019 How much time do you spend looking at photos each day? Whether it’s on LinkedIn, Facebook, Instagram, or Snapchat the average user in the US spent 49 minutes a day in 2018 stimulated by visuals. Business’s tell me...

Advantages of Outsourcing your SEO (search engine optimization) Efforts

Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because...
FREE Website Audit

Guardian Owl Digital ensures you are making the most of your investment when it comes to digital marketing. This means performing a thorough website audit before any seo or paid advertising is started.