The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to partners and acquired by Search Engine Land, the Google Compare Team told Compare partners Read more…
The FBI is pressuring Apple to help the agency bypass the iPhone’s security features to unlock the San Bernardino terrorist’s smartphone. Here’s Mark Cuban’s thoughts on the matter. Mark Cuban, entrepreneur and owner of the basketball team the Dallas Mavericks, says Apple is doing the right thing by refusing to Read more…
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App Store Search Engines Let’s dive into Read more…
The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver. According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy Read more…
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also Read more…