by Allison | May 9, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, Social Media, strategy
Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature...
by Allison | Apr 29, 2019 | Audience, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, Search Engines, SEO, Social Media, strategy
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A...
by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
by Allison | Apr 9, 2019 | Digital Search, Ecommerce, search engine optimization, Search Engines, SEO, strategy
Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to...
by Allison | Mar 21, 2019 | Best Digital Marketing Insights Online, Digital Search, Digital Trends, Future of Media, Google Trends, Internet Marketing, Paid Search, search engine optimization, SEO, Social Media
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola...
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