When ChatGPT became a surprise sensation in November of 2022, almost immediately people began to wonder just how this will change the landscape of text-based media. At least, text that you may encounter on the Internet, such as blogs and news stories.
Google had announced that it was going to develop AI-detection software, but it seems like some of the most interesting progress being made right now is by start-ups.
According to an article by the New York Times, AI detection software startups have been gaining a lot of traction lately.
Part of this is from the general investment frenzy in artificial intelligence, which is a field that is expected to keep growing and growing year after year.
Another aspect that possibly explains it is a host of practical applications for such technology.
Applications of AI Detection Software
One of the biggest possible uses for AI detection is helping strengthen cybersecurity.
For instance, spam-detection software is going to be needed to detect what AI-written content may be in your mailbox.
Detecting this can be a shortcut to finding out what is or is not spam. Of course, you cannot just put all AI-written content in the spam box because some people may rely on AI to write their emails.
However, it can still be a sure sign of spam because many scam artists, especially those in foreign countries, are increasingly relying on generative AI to create passable spam emails that are meant to entice you to click on a possibly malicious link.
Another big use of AI detection software is detecting misinformation and disinformation. For the general public, this could mean that AI will be able to tell you whether a video of a politician is genuine or not.
But this will have even more specialized and essential uses in the future. Consider the military, for instance. As AI-generated content becomes more and more realistic, it is entirely plausible that countries at war, or just foreign adversaries, can use generative AI to harm the other country.
Imagine, for instance, a video of a missile heading toward a particular country. Military officials are going to need to find out quickly whether it is genuine or not, and AI detection software can be a major tool for speeding up the process of determining whether there is a crisis or not.
Ways That AI Detection Software Could Have an Impact on Your Business.
For business owners, AI detection software could have a negative impact on your current AI content-generation practices, if you are using things like ChatGPT to generate content.
AI detection software could be a way to detect whether content is trustworthy or not. For instance, human-generated content that is posted on a reliable website may end up having better SEO than AI-generated content in the future. This is because with AI-generated content, just about anyone can ask the AI to create the content, and so there is a lower likelihood of the content being trustworthy.
Whether this will actually happen or not is up in the air, but it is certainly likely that AI detection will be a big part of search engine algorithms in the future. SEO is the foundation of digital marketing, after all.
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