What does SEM mean to you?
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly referred to as ‘organic traffic’ – and paid online search activities. The latter […]
What BuzzFeed’s Dao Nguyen Knows About Data, Intuition, And The Future Of Media | Fast Company | Business + Innovation
To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data. NOAH ROBISCHON 02.17.16 6:00 AM As the publisher in charge of BuzzFeed, which has annual revenue in the hundreds of millions of dollars, you might expect Dao Nguyen to be getting the best tables at fancy restaurants in order […]
SEO is a Long-Term Investment- Marketers Feel Pressure
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction. When you start at a new company as the SEO specialist or pick up a new client, […]
See how Bing Network helps advertisers reach users in more engaging ways using search
SEO Doesn’t Have To Be A Shot In The Dark | TechCrunch
 To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner.  Yes, there’s an element of uncertainty with SEO (after all, Google doesn’t publicly reveal the factors they use to rank websites). But according to a new ranking-factor study, SEO doesn’t have to be a shot in the dark. […]