by Mia F | Apr 21, 2023 | Artificial Intelligence
For years and years, Bing was the butt of many search-engine jokes. Most of the time, the punchline was yet another variation of the old truism that nobody uses Bing, while everyone and their mother uses Google. But nobody at Google was laughing when Samsung began to... 
by Jane Rudnick | Feb 8, 2022 | Artificial Intelligence, Search Engine Marketing
Acronym overload? Here is some help: AI stands for “artificial intelligence,” and SEO stands for “search engine optimization.” You have probably heard of both before, but are unsure of what they really refer to, or how they can help your business. Our quick rundown... 
by Allison | Aug 1, 2019 | content is king, Digital Audience, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, SEO, Seo Copywriting
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial... 
by Jenna | Jun 11, 2019 | Best Digital Marketing Insights Online, content is king, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Search Engines, SEO, strategy
The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be... 
by Jenna | Oct 11, 2018 | Best Digital Marketing Insights Online, Digital Search, Digital Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, Paid Search, SEO, strategy
Almost every wise company or site uses SEO to boost their lead generation. It’s a long-term investment into your business that can give you great results and turn your site into a successful web page. But before we dive deeper into SEO and better lead generation, let...
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