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As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing
If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know