by Jenna | Oct 4, 2018 | Best Digital Marketing Insights Online, Digital Search, Digital Trends, Guardian Owl Digital Marketing, optimize, Paid Search, search engine optimization, SEO, strategy
Just like how there are bad and good cosmetic companies in the industry, SEO-related companies are no exemption to this. Even though SEO is pretty much linear with its function, there are still companies that provide better services as compared to others. If you...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google Ads, Paid Search, PPC, SEO, strategy
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Paid Search, SEM, strategy
How does your SEM strategy affect your bottom line? Let’s take a look at how search plays a role in your marketing goals on Search Engine Journal. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site?...
by Jenna | Aug 3, 2016 | Best Digital Marketing Insights Online, BuzzFeed, Digital Insights in 2020, Digital Search, Digital Trends, Future of Media, Google Ads, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, optimize, search engine optimization, SEM, SEO, strategy, Tech Culture
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to...
by Jenna | Feb 22, 2016 | Digital Insights in 2020, keywords, money, queries, strategy
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have...
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