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As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business”