by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search... by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal... by Jenna | Feb 22, 2016 | Digital Insights in 2020, keywords, money, queries, strategy
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have...
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