Tag: landing page

Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice,

3 Reasons Why Landing Pages Are Important for a PPC Campaign

What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can

Tag: landing page

Optimizing for quality score is a best practice, except when it’s not. Here’s why.

3 Reasons Why Landing Pages Are Important for a PPC Campaign

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

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