In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage future customers and clients. Staying ahead of emerging marketing trends is one way to assure that you are not left behind.
Now that 2018 is coming to a close, it is time to be informed about the upcoming trends of 2019. Here are some of the emerging digital marketing trends that you should know as a marketer.
1. Smart Speakers Are Rising
This might be unusual to see in a digital marketing trend list, but trust us. Smart speakers like Google Home, Amazon Alexa, and Apple Home Pod have all etched their names in the industry of consumer technology for the past few years. In a recent survey, almost 65% percent of smart speaker owners said that they couldn’t imagine a life without their digital assistant.
Regarding digital marketing, it is expected that more and more ads will be advertised on this kind of platform. Google, Apple, and Amazon will all most likely be willing to use this platform and launch their advertising, making it easier for companies to purchase and sell ad space.
2. Account Based Marketing
ABM or Account Based Marketing has grown in popularity over the past few years, and it is expected that they will continue to grow. Account Based Marketing is a process involving the identification of prospects that are the best fit for your product. It helps marketers focus more on a fewer number of prospects with high value. This is helpful because we don’t all have the luxury of time to casually check all prospects daily. Especially for B2B Marketers, ABM is the future and will pave the way for future trends to come.
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3. Do Not Conform, Be Creative!
If you want to stay ahead of your competitors, then do not conform to them. Stay ahead by being creative and thinking outside the box. Now that everything in marketing is done digitally, it pays to go back to your roots and try a traditional way of marketing for once.
Companies should consider tactics and strategies that will keep them ahead of other companies. By not conforming, then you are one step closer to achieving this.
4. Social Media Integration
We all have social media accounts, right? Even businesses and companies have social media for people to connect to them easily. It is expected in 2019 that there will be deeper social media integration with other services. Social media applications may begin to share more user data with other third-party services and audiences. A clear
example of this is how LinkedIn and Facebook permit their users to sign up and share data with third-party services.
- Internet Will Most Likely be Equal to Television
- Brand Advocacy Is Important!
- Mobile Responsive Marketing
- Chat Bots Will Be Normalized
- Video Ads Will Be The Next Print Ad
To stay ahead and remain competitive in a really harsh industry, you must always be informed of these emerging digital trends. The world is moving rapidly, and so is technology, so as marketers, it is your duty to stay caught up.
Read more on digital marketing trends in 2019 here.