SEO is a Long-Term Investment- Marketers Feel Pressure
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction. When you start at a new company as the SEO specialist or pick up a new client, […]
Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends
The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver. According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy S7 Edge, which will reportedly […]
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]
Google and Deep Learning
W I R E D just released a pretty cool article about Google Search’s artificial intelligence. Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a […]
Why Guardian Owl Digital Marketing
Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky. Check out why you should choose us to handle your paid search!
Google Gives Away Free Ads to Fight Radicalism
Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism. ——> A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist†queries, and “divert†users to anti-extremist or anti-radical content and sites instead. Fighting […]