YouTube is using generative A.I. to give users the answer to a question that has long defined the user experience. That question being, “What happens in that video?” Business owners can benefit here from users having more information about the business’ video content.
The Five Most-Key Takeaways from This Blog Post
- These video summaries have been rolling out for some time now, beginning with some English-language videos.
- The basic idea here is to create a summary that is both short and sweet (here, this = simple).
- The summaries do not replace the description, but rather are supplementary. This will prove especially helpful in cases where videos have no description, or a vague or obscure description.
- Another gen-A.I. use that YouTube offers creators is A.I.-generated comment suggestions. The A.I. can edit these suggestions to conform to things like tone and style.
- A chatbot for creators is also rolling out. The chatbot will help creators answer questions about running a YouTube channel.
Details, Details, Details
Just how effective these video summaries will be in actually summarizing the videos is a long-term question.
After all, much of the draw for many videos is emotional, and A.I. does not feel emotions. So it may miss what actually makes a video attractive to viewers.
For instance, if it does a good job, then the summaries would be like the short summaries currently on many news websites and apps that give an enticing summary of what may be within.
But if it does a bad job, then that could mean many videos are misrepresented by the A.I. summary. And that benefits neither the viewer or the creator.
What Could This Do for Creators?
Whether the video-summarizer does a good or bad job, the sword will nonetheless have two edges here.
Let’s first consider the case where the video-summarizer is very good at what it does, meaning giving an accurate summary of what is in the video.
The Good Version
For one, an accurate A.I.-generated video summary could repel potential viewers who feel like the video may have nothing to offer. If the information feels nonconsequential, then why watch it?
This could be especially consequential for creators, businesses included, that create “clickbait” (i.e., mostly low-effort content with an over-the-top title and description and thumbnail picture all designed to get people to click to generate ad revenue and/or views).
If potential viewers that read the gen-A.I. summary feel that the payout could be potentially low-effort, then that could lead to less traction for the channel.
But on the upside, this could mean that the content creator that makes quality content could attract and retain more viewers that decide to watch the whole video with the belief that it will offer something the viewer wants.
The Bad Version
If the gen-A.I. summaries are less than satisfactory, than that could mean that even high-quality videos see less traffic. That’s because viewers may get an unfairly negative impression from an A.I. summary.
For businesses in particular, this could make things pretty tough. Let’s be real, a business’ YouTube page is much harder to attract viewers to because the content tends to be less entertaining than, say, Mr. Beast.
Hopefully, YouTube creates a quality gen-A.I. summarizer, although of course plenty of testing still needs to get done.
The Upshot for Business Owners
First off, hopefully your business has a YouTube page, because YouTube is something like a search engine for many users.
And given the increasing importance of visual content online, having a video-content output on the premiere video website in the world can be helpful to your business.
A.I. summaries will likely raise the bar to create better, more-informative content than usual. That’s because users will get an A.I.-generated indication of what a video offers before the viewer watches even a second of the video.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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