Anyone writing for a living today should know the basics of search engine optimization (SEO).Increasing your search engine ranking is a labyrinth contingent upon a multitude of fickle factors, but writing great content still plays an important role. Incorporating...
Which types of online content will net the most ROI? Here are a few key options that are worth every bit of time, effort, and investment you put into them. What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The...
There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them. Laura Hogan, Head of Search at Rice Media, shared her own tips at...
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The...
When it comes to social media, nearly 70% of the population uses one of the top five platforms. I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship...
Recent Comments