by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
This Facebook PPC guide for beginners will show you how to set up your Facebook ads using the 3x3x3 strategy — the best way to test your Facebook audiences, images and copy. Long gone are the days of organic social growth. If you’re wondering why your Facebook...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Google has thrown a lot at marketers in just the last five years. All of these big changes — from...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
As quick as AI has been shifting the world of marketing in general, SEO has been following suit in a big way. The AI revolution is upon us, with no signs of slowing down anytime soon. It seemed like yesterday when things like automated social media posts, blog...
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