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SEO Strategies and Keyword Rankings: Mobile Versus Desktop

As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Read more…

By Guardian Owl, 9 months ago
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What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and Read more…

By Guardian Owl, 12 months ago
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6 facts to nail your PPC strategies in 2018 | Marketing Interactive

A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little understanding of the practice beyond spends, keywords and bidding. Bhasker Jaiswal, Read more…

By Guardian Owl, 12 months ago
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7 Strategies To Make Your AdWords Campaign Successful

Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific Read more…

By Guardian Owl, 12 months ago
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6 Digital Marketing Strategies You Need To Adopt In 2017 

  Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without it. This kind of thinking is troubling Read more…

By Guardian Owl, 2 years ago
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