If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at...
You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered?...
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules...
Plenty of small business marketers have embraced social media, but many are neglecting SEO, or search engine optimization. It’s a challenge to stay afloat as a small business today. Budgets are stretched and competition is stiff. Customers expect more and more. So why...
In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings. Like it or not, if you’re a marketer, you spend a lot...
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