by Jenna | Jun 24, 2022 | Digital Antitrust
What The Digital Antitrust Means for Kentucky Businesses A few years ago, in 2019, Kentucky joined a number of other states in the U.S. to launch an investigation into Google’s role in controlling the online advertising marketplace. Over the ensuing years, the... 
by Jane Rudnick | Feb 24, 2022 | Artificial Intelligence, Google News
A Look Behind the Digital Curtain For many users, the Google search engine is a bit of a mystery. Why do some links and pages show up on the first page, and why do others lurk in the no-man’s-land of the second page and beyond? That is a question that SEO, or search... 
by Jane Rudnick | Feb 24, 2022 | Artificial Intelligence
Is Branding the Most Important Thing? The title of this article may have thrown you off a bit. We do not blame you, because, for many companies, the word “branding” is basically synonymous with “advertising.” Do not worry, we are not telling you to stop any... 
by Jane Rudnick | Feb 15, 2022 | Artificial Intelligence, Google News
Trouble for Google If you are a business owner, you may have recently received an email from Google warning you about a number of changes that the U.S. Senate may bring to the world of digital marketing. For those who did not receive this email, or are perhaps... 
by Jane Rudnick | Feb 8, 2022 | Artificial Intelligence, search engine optimization
Content is King A cornerstone of search engine optimization, or SEO, is content creation. It is common knowledge that content, such as blogs and social media posts, play an enormous role in helping businesses show up near the top of the coveted first page of Google....
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