by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users. Until recently, however, you were unable to target users based on demographic – a function that has been...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is...
by Jenna | Sep 12, 2016 | Digital Insights in 2020
Every click counts. That means it’s definitely worth 2-3 minutes of your time (or someone else’s time) to write accurate, concise, and enticing title tags and meta descriptions. That little bit of extra time could easily end up getting you two or three times the...
by Jenna | Sep 7, 2016 | Digital Insights in 2020
Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site....
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