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Digital Insights

The 8 Things Most People Get Wrong About SEO

I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to incorporate it into my Read more…

By Guardian Owl, 2 years ago

Digital Insights

Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

User-generated content on product or service pages can be key to driving conversions and a fantastic way to add unique content to a page. If you don’t have the resources to write good content yourself, user-generated content can be especially helpful. However, if your customer review content isn’t optimized for search Read more…

By Guardian Owl, 2 years ago