by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research. Online marketing and SEO firm Reboot sought to investigate how companies feel toward marketing in...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
85% of consumers search for local businesses on the internet. That fact, more than anything else I’ll say in this article, explains the importance of SEO. As I said last week, there are a variety of internet marketing strategies that can help your business get found...
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