by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be...
by Jenna | Sep 26, 2017 | Amazon marketing, Amazon SEO, Digital Insights in 2020
You just need to keep focused and follow some consistent strategies. Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual...
by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules...
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