26- Jan2018
Posted By: DPadmin
18 Views

The 7 Most Common Concerns of SEO Newcomers

If you’ve never done so before, embrace SEO! Try it for yourself before you write it off as a “gimmick” or a “risk.”

As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time.

There are millions of business owners and marketers not using SEO, despite the sheer number of proponents advocating for its effectiveness (and the availability of reliable metrics on its potential ROI).

There’s a reason (or multiple reasons) for this. Specifically, most of the people I encounter who are avoiding SEO have at least one major concern preventing them from following through with — or even just learning more about — this strategy. So, to help clear up some misconceptions and get in touch with an audience less familiar with SEO, I came up with this concise list of some of the most common concerns I typically see and hear about from SEO newcomers:

1. The ROI

Most SEO newcomers wonder about the “real” ROI of the strategy. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. On top of that, you need to think about your conversion rates: If they’re not high enough, that traffic may not be worth it.

But while these concerns are to some extent valid, it’s important to remember that SEO is a strategy that’s both flexible and intended for the long term. So, if you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum.

2. The time investment

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. You’ll spend hours optimizing your site, or thousands of dollars hiring an agency to do the work for you. If your company is short-staffed, or you’re already busy with existing marketing strategies, you may not be willing to make the time investment in learning and practicing SEO.

However, you don’t need to go over the top to start; even a few simple changes to your website’s structure and visibility can give you a boost, and provide a foundation that you can grow when you do have time.

3. Technical SEO

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO intimidates you.

4. The penalties

The prospect of Google penalties strikes fear into the hearts of most webmasters — or at least the ones who don’t fully understand them. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings.

Certainly  it’s true that if you do something that decreases your trustworthiness (such as publishing questionable content or building spammy links), your authority and rankings could fall. But even this outcome is nothing that’s beyond repair—and these mistakes are pretty easy to avoid.

 

   

MARKETING>SEO

The 7 Most Common Concerns of SEO Newcomers

If you’ve never done so before, embrace SEO! Try it for yourself before you write it off as a “gimmick” or a “risk.”
The 7 Most Common Concerns of SEO Newcomers

Image credit: Shutterstock.com

Opinions expressed by Entrepreneur contributors are their own..
As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time.

Related: 10 Fundamentals to Understanding SEO

There are millions of business owners and marketers not using SEO, despite the sheer number of proponents advocating for its effectiveness (and the availability of reliable metrics on its potential ROI).

ADVERTISING

There’s a reason (or multiple reasons) for this. Specifically, most of the people I encounter who are avoiding SEO have at least one major concern preventing them from following through with — or even just learning more about — this strategy. So, to help clear up some misconceptions and get in touch with an audience less familiar with SEO, I came up with this concise list of some of the most common concerns I typically see and hear about from SEO newcomers:

1. The ROI

Most SEO newcomers wonder about the “real” ROI of the strategy. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. On top of that, you need to think about your conversion rates: If they’re not high enough, that traffic may not be worth it.

But while these concerns are to some extent valid, it’s important to remember that SEO is a strategy that’s both flexible and intended for the long term. So, if you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum.

2. The time investment

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. You’ll spend hours optimizing your site, or thousands of dollars hiring an agency to do the work for you. If your company is short-staffed, or you’re already busy with existing marketing strategies, you may not be willing to make the time investment in learning and practicing SEO.

Related: Your SEO Checklist: 4 Steps to Optimizing Your Website

However, you don’t need to go over the top to start; even a few simple changes to your website’s structure and visibility can give you a boost, and provide a foundation that you can grow when you do have time.

3. Technical SEO

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO intimidates you.

Fortunately, technical SEO is a lot less “technical” than it sounds, as I outlined in SEO 101: A Guide for the Technically Challenged.

4. The penalties

The prospect of Google penalties strikes fear into the hearts of most webmasters — or at least the ones who don’t fully understand them. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings.

Certainly  it’s true that if you do something that decreases your trustworthiness (such as publishing questionable content or building spammy links), your authority and rankings could fall. But even this outcome is nothing that’s beyond repair—and these mistakes are pretty easy to avoid.

“True” Google penalties are manual actions that come into play only under the most egregious circumstances — such as when you’re intentionally and repeatedly trying to manipulate your rank.

5. Public perceptions

I’ve spoken to business owners who were afraid of the consequences of their audience finding out they used SEO as a strategy to earn traffic. In this context, they see SEO as a cheap or gimmicky strategy that could negatively affect the public’s trust in them.

Maybe this was true back in 1999, but today’s SEO is built on a foundation of providing high-quality content to a targeted base of users; it’s about providing value, not tricking search engines into ranking you higher.

6. Targeting

You might also be concerned about the idea of targeting your audience and specific keywords. The world of search is a big one; even if you serve a niche industry, there are hundreds — or even thousands — of keywords and topics to choose from, and your choices could make or break your strategy.

Fortunately, there’s some wiggle room here; you can choose to target words based on volume, competition, relevance or a customized mixture of all three. That may sound complicated if you’re uninitiated, but even after just an hour or two of diving into keyword research, you’ll find that everything will start to make more sense.

7. The complexity

The sheer apparent complexity of SEO is enough to turn some people away entirely. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization.

This is true, but none of those hundreds of factors are, by themselves, especially complicated. It will take you some time to learn them, but they’re all perfectly digestible: It just takes time to become acquainted with them.

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. But given enough time, investment and dedication, anyone can plan and manage a respectable SEO strategy that yields a positive ROI. And as long as you’re playing by the rules, there’s no significant danger that you’ll earn a penalty or damage your reputation in the process.

So, dive in! Embrace SEO and learn more about it, perhaps even trying it for yourself before you write it off as a gimmick or a risk; you might be surprised what you’re able to accomplish.

Source: The 7 Most Common Concerns of SEO Newcomers

25- Jan2018
Posted By: DPadmin
17 Views

Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.

Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations. Local SEO is the new storefront, as search is now consumers’ top choice for finding local businesses.

Local is a strategic investment within your sales funnel; it impacts your organic search strategy, content marketing efforts and paid advertising investments. It ensures overall marketing effectiveness. But how do you maintain and continue to drive action for local businesses, and even enterprise brands with multiple locations?

What challenges do franchise-level brands face?

Local SEO has become a strategic investment for many franchise businesses because the results affect the company at scale. With the rapid increase of location-based searches, it’s key to capture and harness this growth to ensure your brand’s success.

Franchise-level brands have massive amounts of existing inventory, data and locations they have to manage every day. It can be challenging for multi-location brands to strike a good balance between efficiently managing data across all locations and meeting the individual needs of each location through things like localized content.

Through centralized data management systems like Moz or Yext, brands can create consistency across website location pages and local listings. This technology minimizes a brand’s time managing the vast amount of information like a location’s NAP (name, address and phone number) and helps to expedite any updates to their chosen data partner.

But to say bulk data management and updates are enough to guarantee local success would be misleading. Strategic localization is needed to compete at top positions during a consumer’s peak moment of interest.

Alongside centralized data management, brands will need to invest in unique and localized content, inbound location page links, hyperlocal keyword insights and structured and unstructured citations.

The uniqueness of enterprise brands with multiple locations

Brands with several locations that seek to perform well in local search and map results require a different approach to their local SEO from the mom-and-pop shop down the road. These brands have to consider the unique customer behavior and service or product offerings by region, varying store hours and promotions, compound data, franchisee education, strategic guidance and the frequency of store closing and openings. Simply put, that’s a lot to maintain.

But with a strategic localization approach, brands can speak to people nationwide, regardless of the different terminology someone may use in the Deep South compared to the West Coast.

For example, think of the way we order pizza. In Denver, it may be referred to as a “pizzeria restaurant,” while elsewhere it is called a “pizza shop,” “pizza place,” or “pizzeria.” While the terms all mean the same thing, the region determines the bases. Local keyword insight based on your business locations is crucial for creating unique content that’s personalized for local searchers.

Local SEO success on and off the maps

Local SEO success is often considered synonymous with strong performance in the Local 3-Pack or Google Maps. Indeed, Google My Business provides insights into many metrics related to local search performance, including local pack impressions, clicks for directions, website clicks and phone calls.

However, in order to maximize your business locations’ search visibility, you need to focus on more than just optimizing your Google My Business listings. The rest of the SERP can direct users toward relevant pages, too, helping to assist your local efforts.

Traditional organic search optimization efforts made with local in mind can improve your business’s search presence in relevant local markets. If a user’s search query doesn’t indicate a location explicitly, Google can often tell contextually that the user is interested in shopping around in the area, and local-based SERPs results will appear instead.

For example, for the search query “used ford explorer” (below), Google narrowed down its search results based on local inventory of the Ford Explorer.

 

Why are the sites highlighted above performing so well in organic search for implied local queries? Google rewards websites that are easy to crawl — and using structured data to ensure that Google can understand and evaluate your inventory every time someone searches for a product you have (say, a used Ford Explorer) improves your chances of showing up for these types of queries.

Google tailors its search results taking into account many different factors, like the proximity to the searcher or the amount of product inventory available at that location, so it’s important that your local business pages contain this information in a way that is clearly presented and easily crawled.

It’s important to re-evaluate your intent-focused search terms so you’re not leaving any money on the table in regards to your localized efforts, from bottom all the way to top of the funnel.

Final thoughts

Many factors contribute to local SEO success. Centralized data management is important to maintain NAP consistency across the web, but you should take into account a multitude other factors — such as links, citations and unique, localized content — in order to capture potential customers at the right place and time in our current search landscape. It’s essential to utilize all efforts to garner local success and expand beyond in order to continue growing.

Source: Local SEO: Driving customer actions for enterprise-level brands

11- Aug2017
Posted By: DPadmin
108 Views

How to Target Different Cities Without Hurting Your SEO

Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it.

City Pages: Good or Bad for SEO?

Google became critical of pages that do not add additional value to a customer a few years ago. They initially rolled this out algorithmically as the Panda algorithm, which penalized sites for using what Google considered poor content techniques. This was initially targeted at doorway pages, article spinning, and various other nefarious methods.

However, a more common (and generally more legitimate) type of content was caught in this algorithm as well: the city page. The Panda algorithm worked so well that Google integrated it into their main algorithm, and it now evaluates sites in real time.

For nearly a decade, local business owners have created pages around individual cities that they service, in hopes of catching someone looking for items in a particular town, borough, or neighborhood.

So, on the surface, what you’re proposing isn’t necessarily a bad thing. The tricky part is making sure that each page provides some unique value to the visitor.

And you have to be honest with yourself as to whether you’re providing value. The search engines know if all you change is one or two words here and there. They still consider that duplicate content.

If the content is almost completely identical except for unusual terms like “arms-on” instead of “hands-on” and it’s pretty clear that it was written by a machine, Google will flag it. Pages like that are what will trigger the Panda part of the algorithm.

Make Your Most Important City Pages Unique

My recommendation is to focus only on those pages that are most important to you – don’t make a page for every small town in the North Georgia mountains. If you want to list out all the cities in a region, just list them on the page – you don’t need an individual page for each city to rank in most cases.

In terms of making the pages different, write original content for each area or city. Focus on what makes that city unique or different, but give it value beyond what you can get in a census listing.

Too often, I see city pages that have just restated population data that they could have gotten anywhere else.

  • If you offer services in real estate, talk about the way the community in that area differs.
  • If you offer plumbing, mention that a common problem in that area is hard water.
  • If you’re a florist, talk about the climate, or how you source or grow plants in the area.

Find ways to make it different and unique so that you’ll actually add some information for the potential customer. In addition to making Google like the page better, it also gives the consumer confidence that you know the area and can really address their needs.

And finally, these listed locations should appear on all versions of the website – a common problem is that site owners will only have these links appear on a desktop site, but if you access the site on tablet or mobile, the links go away.

Summary

Because Google will be moving to a mobile-first algorithm, not having those links on the mobile site may make them drop out of the index. At worst, it could make it look like you’re trying to hide these pages; that they don’t add value.

Done right, city pages can be an integral part of a local SEO strategy.

Done poorly, city pages can get you penalized – or worse.

Source: How to Target Different Cities Without Hurting Your SEO

11- Aug2017
Posted By: DPadmin
113 Views

Five Reasons Why Entrepreneurs Should Consider SEO As An Investment

Small businesses can compete with large companies if they keep in mind that search engine optimization is a marathon, not a sprint.

Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo of Search Engine Land wrote a list of reasons a few years ago about why entrepreneurs should be optimistic with their investment in SEO.

Contrary to popular belief, the so-called “death” of SEO is just a rumor. According to Lyngbo, “The digital marketing strategy is not a cost but an investment.” Rumors become irrelevant if entrepreneurs look at what top Google placement can do for business growth over the coming years.

With over a decade of experience and knowledge in the online marketing field, I agree with his reasoning on the importance of investing in SEO as an entrepreneur and how impactful the results can be. Therefore, I have five reasons for entrepreneurs to consider search engine optimization as a long-term investment instead of a cost:

It’s cost-effective.

The No. 1 reason why I find SEO to be a smart investment for entrepreneurs is the cost effectiveness. Almost any business can hire a specialist to help grow their business by shifting around unnecessary expenses or cutting advertising mediums that aren’t producing. With proper optimization, businesses can expect long-term results and benefits. Unfortunately, we should also consider how much we spend for the service. Forbes contributor Jayson DeMers recently wrote about the dangers of “cheap” SEO services. You can expect low-quality content, black hat techniques, and inexperienced optimizers usinga cheap SEO. Look for a reliable professional with a track record and a knowledge that surpasses textbook answers. Overall, your investment in a sound digital marketing strategy is crucial to your business growth and success.

It levels the competition.

I often encourage my clients to dream big because I know we can dominate their competition online. With the help of proper optimization, you can reach your target audience with efficiency. Rebecca Stickler, a content marketing specialist, wrote, “With a strong SEO strategy, your small business can compete with even the biggest business organizations.

The biggest advantage of online marketing is that it levels the playing field for small businesses. The highest rank doesn’t go to the company with the most money, but instead goes to the business that understands and deploys effective SEO techniques.

It can yield attractive long-term results.

Rhea Drysdale, CEO of Outspoken Media, told a Search Engine Land writer that “website owners should invest in long-term goals rather than the short-term goals.” She also pointed out that short-term goals will do more harm than good to the business. Although instant reward from a pay-per-click campaign might be enticing, it is better to invest in slow yet effective long-term SEO results that can yield a much higher ROI over time. Google pays attention to how fast links are built to a site. Because of this, entrepreneurs should focus on building their business toward the top with a slow-yet-consistent pace.

In an interview, Lane Ginsberg of Freedom Retirement Advisors told me that, “Investing in your business is a lot like investing in stocks: The short-term stuff can be exciting and can bring some results, however, the long-term investment is where you really see the payoff, but it requires patience and confidence.”

It helps people find your business.

In our modern, digital world, information is just a few clicks away for anyone at any moment. “Times have changed,” Jason Hennessey wrote a few years ago in a Business Insider article: “SEO marketing campaigns ensure businesses make a unique impression to connect with customers.”

With the accessibility of the internet, most people turn to search engines for anything and everything. A well-optimized website can reach new audiences across the globe. With quality content, proper keyword research, the right use of social media platforms and other marketing techniques, your business will be visible to potential consumers across the internet.

Source: Five Reasons Why Entrepreneurs Should Consider SEO As An Investment

11- Aug2017
Posted By: DPadmin
121 Views

8 Things Every Business Needs To Know About SEO

Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an aspect of business that is quite popular since brands are working harder to get ranked higher by search engine. It is therefore crucial to understand what exactly is involved so as to boost the ranking of your business in search engine listings.

The following 8 points will help you get a better understanding about SEO and how it can help you to promote your business brand.

1. SEO is not an expense, but an investment

There is a common misconception that SEO is an expense that needs a huge chunk of money to get started. This is however not the case. Provided you stick by search engine rules and do the right thing, you will be realized that SEO is not that expensive. Nevertheless, the returns on investing in SEO are so encouraging that you need to think about SEO as an expense.

In short, SEO means delivering the best quality content to your target audience using the right keywords that are searched frequently among several other digital marketing strategies.

SEO helps in creating brand awareness through enhanced brand presence and visibility as your website gets ranked better by search engines. In this case, more traffic is experienced when your website appears on the top three spots of the first page, which can be converted into loyal customers in the long run. This way, you will be able to make more sales. The long term returns from investing in SEO is much greater than the onetime expense incurred in getting your business website search engine optimized.

2. The keywords you choose make a huge difference: prioritize long-tail keywords

In order to achieve success in your SEO endeavors, choice of keywords is one of the most crucial considerations to make. Apart from using single words as keywords, it is now advisable to use three to four keyword phrases that are specific to whatever you are talking about.

Using these long-tail keywords will guarantee faster and more access by the target audience to your brand based on the exact value you provide to them. many brands are now keen on personalizing their search engine experience using these types of keywords. A good example is where one brand uses a keyword phrase like “New York Doctor” and another uses “New York Orthopedic Surgeon”; in the phrases, the second phrase tends to be more specific and for that reason can guarantee generation of more quality leads unlike the first one which puts the doctor in direct competition with other doctors in the area.

Learn more on how to build your business through content marketing and how to improve your content marketing strategy to always stay ahead of your competition.

3. On-site optimization: so that the website receives acceptance from both viewers and Google

Onsite optimization is not quite known by many people. However it is quite essential as it ensures a specific websites achieves acceptance by both viewers and search engines.

In order to achieve this, right keywords, website pages’ tags and key phrases need to be considered. These are necessary for search engines like Google to determine how to rank various websites. According to the 2015 Business Buyer’s Guide to SEO, a majority of business leads come from internet sources; referral traffic, direct advertising or online searches. In the case of online searches, search engines need to know the subject matter of your website for it to be recognized using the various web pages finding the topics covered and keywords used.

4. Social media is an essential part of any SEO campaign

Many business brands today are taking advantage of various social media platforms to promote their content. Such platforms as Facebook, Twitter and LinkedIn are commonly use to create a profile for brands.

It is crucial to consider using such platforms to boost online presence and promoting the content on your website. This way, you will not only be able to boost access to your brand products and services from your target audience, but also will boost search engine rankings. Use of a social media channel that is relevant or appropriate in your industry or niche will boost your business a great deal.

5. Fresh content is important: Content is the King

Long are gone days when quality of web content never mattered. Today, it is practically impossible to move your website to the top of search engine results without considering the quality of content published and the keywords used. Search engine algorithms are now smarter than before and you have to stick by the demands to get a better ranking. The quality of content is today considered as the ultimate and most crucial driving factor for top search engine listing.

You need to offer compelling content that even other websites will want to link with which also boosts further the performance of your website.

6. Off-site optimization: getting external links from other quality sites is key

This is basically the opposite of on-site SEO whereby you work on boosting search engine ranking by use of external methods. The more your website is considered as being “most authoritative” or “most important” the better it gets ranked.

The secret to achieving this is by enhancing the quality of content shared and keywords used. This way, other websites in the same industry or niche will tend to link to your website thus qualifying your site as an authoritative site. The more the links you get to your website, the higher it will get ranked by Google.

7. PPC has no effect on SEO

Many businesses are today inclined on to pay-per-click advertising because it is considered as one of the crucial parts of online marketing campaigns. However, this strategy has no direct effect on SEO listings! This is simply because SEO is concerned more by organic search results rather than the paid advertisements.

PPC is however worth the consideration especially during the launch of a website to attract more visitors to a website but not influencing search engines for better ranking.

8. Be aware of not indulging in black hat SEO

Due to a stiff competition in any industry, several businesses turn to various illegal techniques trying to get better search engine rankings. Though such techniques worked previously to some, it is no longer the case since search engine algorithms have become smarter over time. Using the techniques today amounts to breaking of Google’s rules of achieving top organic ranking.

You need to keep off from such techniques as;

· Using invisible texts

· Keyword stuffing

· Creating fake pages with the aim to get more back links

· Page swapping and

· Using doorway pages

Despite the fact that some websites used these illegal techniques some years ago, today, Google can easily get your website banned from organic ranking and this will be detrimental to your digital marketing campaign. Some people may boast of achieving higher ranking using the same techniques but the truth remains that the disadvantages of black hat SEO are too harsh you don’t wish to be associated with.

Conclusion

Any decision you make regarding SEO is crucial in determining the success or failure of your business. Employing the right techniques will enable you to achieve top rankings and enjoy the various advantages that come with it. Modern SEO is characterized by top quality content, quality back links and personalized long tail keyword phrases that are not spammed. This way, search engines are likely to find your content easily and ranking it higher than your competitors.

Source: 8 Things Every Business Needs To Know About SEO | HuffPost

10- Jul2017
Posted By: DPadmin
134 Views

SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search

Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive.

Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers use search to find a local business at least one time per month, indicating that attorneys need to have either an organic or pay-to-play strategy or some combination of the two.

Even seasoned internet marketers debate the benefits of paid search over organic search engine optimization campaigns for marketing a law firm online. Both have pros and cons, both require some investment, and both can be incredibly complicated.

There’s A Tool For Every Job

Before we go any further, we can’t say SEO is better than pay-per-click advertising or vice versa. Not every job requires a hammer, and each technique has its place in online marketing. More often than not, these two channels work in a holistic fashion to drive traffic to a website. As is true with investing, lawyers should not place all their eggs in one basket. A thoughtful, comprehensive approach is better than a laser-beam focus on one channel.

For firms that find themselves in the position of having to choose between SEO and PPC, here is the reality.

PPC: Fast, Targeted And Precise Traffic

Over the past decade, PPC has become a popular way for law firms to get direct exposure to the hordes of people using Google or social platforms like Facebook, LinkedIn and Twitter.

Mainstream ad platforms make it easy for marketers to target the exact audiences they want (and not the ones they don’t care about). Despite the sometimes prohibitive costs of paid search, attorneys can use it successfully to generate quality leads for their firms. A huge plus for pay-per-click is the immediate nature of it. As soon as campaigns are approved, they can start generating traffic and leads. No other form of digital marketing has that kind of impact except email marketing (which assumes you have a large list to communicate with).

Here are some other pros and cons for PPC:

  • The cost per click (CPC) can be very high for legal terms (in some cases, close to $100 per click for competitive niches). However, top positions in search can then be bought, and not all legal terms are that expensive.
  • First-page search traffic can be obtained almost instantly; however, as soon as the ad budget runs out or ads are discontinued, the traffic disappears.
  • Ads can be shown to the specific audience a lawyer wants to reach, helping him or her land the cases he or she wants. However, ad platforms can be complicated and difficult to learn.
  • Although PPC for attorneys can be expensive, some data show that 84% of visitors convert on their first trip a site.

SEO: Long-Lasting Investment In Your Web Presence

Search engine optimization has been catching the eye of law firms that realize the growing need to have visibility on the internet and in search. Google has a dominant market share in the world of search, so it’s no surprise law firms fixate on it. Even though SEO can take a long time to show results (in many cases, four to six months), the dividends it pays last long into the future.

Even after SEO work has stopped, law firms can continue to rank well for their keyword terms for weeks or even months for less competitive keywords. A high-quality SEO campaign is focused not only on search but also an attorney’s entire web presence.  Things like generating good content, building citations out across the internet, and generating a presence on other websites for link building all help build authority for a law firm. In this way, SEO becomes a more thorough marketing initiative instead of a one-off campaign.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Here are some additional pros and cons of SEO:

  • SEO can give firms a solid footing in organic search but rankings can be lost to aggressive competition and algorithm changes.
  • Good SEO can help firms rank in applications like Google Maps, which is used by millions of mobile users. However, there are paid positions for those applications too.
  • Optimizing a site for search generates free traffic, but there are costs associated with hiring an SEO agency or spending a lot of your own time doing the work.

Above all else, lawyers should talk to a professional when they weigh their options between paid and organic search. Just like there are a lot of fly-by-night vendors for SEO, there are many for PPC management too. The channel you choose should align with your firm’s near- and long-term goals. It should fit into your budget and those dollars should go where they will get the best possible return on your investment.

Source: SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search

27- Jun2017
Posted By: DPadmin
124 Views

Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]

If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective.

In fact, many of them will tell you this traffic generation method is dead.

Others will tell you it’s outdated and obsolete, but the overall consensus will be SEO is no longer worth your time.

It’s on its way out and you need to focus on other ways to get traffic to your website.

Now you could look at the current landscape this way or you can recognize SEO is always changing.

Some methods which used to be really effective no longer work, and Google continues updating their algorithms while leaving search engine specialists banging their heads against a table in the dark.

On the other hand, there’s still a group of experts who believe in SEO.

 

They realize if you’re willing to make adjustments, you can still top the search engine rankings with enough time, patience, and attention.

These experts believe SEO is going through a period of growth, but when all’s said and done, it will come back bigger and better and be a huge winner for those who don’t give up on it.

At this time, search engine optimization is still a great approach for local businesses looking to drive targeted traffic to their sites with an investment returning a huge ROI.

We’ll take a look at the top 14 reasons why SEO is still a killer marketing tactic, hands down.

image: http://cdn2.business2community.com/wp-content/uploads/2017/06/Is-SEO-Dead.jpg

Is SEO Dead? No...and Here is 14 Reason Why

Source: Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]

17- Aug2016
Posted By: Guardian Owl
388 Views

I love GoAhead theme

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People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
Amber Ivy

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  • Vestibulum pellentes, purus ut dignissim.
  • Vestibulum pellentes, purus ut dignissim moris.
  • Vestibulum pellentes, purus ut digniss.

Lorem ipsum dolor sit amet, consectetur adipiscin. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpislestie, tristique sodales est. Integer sit amet mi id sapien temporte molestie in nec massa.

Vestibulum pellentesque, purus ut dignissim consectetur, ul la erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tristique sodales. Lorem ipsum dolor sit amet, constur adipiscing elit auris non laoreet dui.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.

17- Aug2016
Posted By: Guardian Owl
370 Views

Many people limit themselves

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis lestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut digsim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tritique sodales est.

Fusce non ante sed lorem rutrum feugiat. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Fusce non ante sed lorem rutrum feugiat. Vestibulum pellentesque, purus ut dignisim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem. Fusce non ante sed lorem rutrum feugiat. Vestilum pell ent esque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
Amber Ivy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.

  • Vestibulum pellentes, purus ut dignissim consectetu.
  • Vestibulum pellentes, purus ut dignissim.
  • Vestibulum pellentes, purus ut dignissim moris.
  • Vestibulum pellentes, purus ut digniss.
  • Vestibulum pellentes, purus ut dignissim consectetu.
  • Vestibulum pellentes, purus ut dignissim.
  • Vestibulum pellentes, purus ut dignissim moris.
  • Vestibulum pellentes, purus ut digniss.

Lorem ipsum dolor sit amet, consectetur adipiscin. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpislestie, tristique sodales est. Integer sit amet mi id sapien temporte molestie in nec massa.

Vestibulum pellentesque, purus ut dignissim consectetur, ul la erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tristique sodales. Lorem ipsum dolor sit amet, constur adipiscing elit auris non laoreet dui.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.

16- Aug2016
Posted By: Guardian Owl
137 Views

Leading Financial Advisors

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis lestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut digsim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tritique sodales est.

Fusce non ante sed lorem rutrum feugiat. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Fusce non ante sed lorem rutrum feugiat. Vestibulum pellentesque, purus ut dignisim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem. Fusce non ante sed lorem rutrum feugiat. Vestilum pell ent esque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
Amber Ivy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.

  • Vestibulum pellentes, purus ut dignissim consectetu.
  • Vestibulum pellentes, purus ut dignissim.
  • Vestibulum pellentes, purus ut dignissim moris.
  • Vestibulum pellentes, purus ut digniss.
  • Vestibulum pellentes, purus ut dignissim consectetu.
  • Vestibulum pellentes, purus ut dignissim.
  • Vestibulum pellentes, purus ut dignissim moris.
  • Vestibulum pellentes, purus ut digniss.

Lorem ipsum dolor sit amet, consectetur adipiscin. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpislestie, tristique sodales est. Integer sit amet mi id sapien temporte molestie in nec massa.

Vestibulum pellentesque, purus ut dignissim consectetur, ul la erat ultrices purus, ut consequat sem elit non sem. Morbi lacus massa, euismod ut turpis molestie, tristique sodales. Lorem ipsum dolor sit amet, constur adipiscing elit auris non laoreet dui.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non laoreet dui. Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Vestibulum pellentesque, purus ut dignissim consectetur, nulla erat ultrices purus, ut consequat sem elit non sem.