Small businesses can compete with large companies if they keep in mind that search engine optimization is a marathon, not a sprint.
Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo of Search Engine Land wrote a list of reasons a few years ago about why entrepreneurs should be optimistic with their investment in SEO.
Contrary to popular belief, the so-called "death" of SEO is just a rumor. According to Lyngbo, "The digital marketing strategy is not a cost but an investment." Rumors become irrelevant if entrepreneurs look at what top Google placement can do for business growth over the coming years.
With over a decade of experience and knowledge in the online marketing field, I agree with his reasoning on the importance of investing in SEO as an entrepreneur and how impactful the results can be. Therefore, I have five reasons for entrepreneurs to consider search engine optimization as a long-term investment instead of a cost:
The No. 1 reason why I find SEO to be a smart investment for entrepreneurs is the cost effectiveness. Almost any business can hire a specialist to help grow their business by shifting around unnecessary expenses or cutting advertising mediums that aren't producing. With proper optimization, businesses can expect long-term results and benefits. Unfortunately, we should also consider how much we spend for the service. Forbes contributor Jayson DeMers recently wrote about the dangers of "cheap" SEO services. You can expect low-quality content, black hat techniques, and inexperienced optimizers usinga cheap SEO. Look for a reliable professional with a track record and a knowledge that surpasses textbook answers. Overall, your investment in a sound digital marketing strategy is crucial to your business growth and success.
It levels the competition.
I often encourage my clients to dream big because I know we can dominate their competition online. With the help of proper optimization, you can reach your target audience with efficiency. Rebecca Stickler, a content marketing specialist, wrote, "With a strong SEO strategy, your small business can compete with even the biggest business organizations.
The biggest advantage of online marketing is that it levels the playing field for small businesses. The highest rank doesn't go to the company with the most money, but instead goes to the business that understands and deploys effective SEO techniques.
It can yield attractive long-term results.
Rhea Drysdale, CEO of Outspoken Media, told a Search Engine Land writer that "website owners should invest in long-term goals rather than the short-term goals." She also pointed out that short-term goals will do more harm than good to the business. Although instant reward from a pay-per-click campaign might be enticing, it is better to invest in slow yet effective long-term SEO results that can yield a much higher ROI over time. Google pays attention to how fast links are built to a site. Because of this, entrepreneurs should focus on building their business toward the top with a slow-yet-consistent pace.
In an interview, Lane Ginsberg of Freedom Retirement Advisors told me that, "Investing in your business is a lot like investing in stocks: The short-term stuff can be exciting and can bring some results, however, the long-term investment is where you really see the payoff, but it requires patience and confidence."
It helps people find your business.
In our modern, digital world, information is just a few clicks away for anyone at any moment. "Times have changed," Jason Hennessey wrote a few years ago in a Business Insider article: "SEO marketing campaigns ensure businesses make a unique impression to connect with customers."
With the accessibility of the internet, most people turn to search engines for anything and everything. A well-optimized website can reach new audiences across the globe. With quality content, proper keyword research, the right use of social media platforms and other marketing techniques, your business will be visible to potential consumers across the internet.