by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do regularly that ensure your pay-per-click (PPC) campaigns remain healthy....
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google Adwords
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. Just about a week ago, all AdWords advertisers got access to expanded text ads....
by Jenna | Feb 28, 2016 | Digital Insights in 2020
GOOGLE developes a deep learning neural network program. Thats a useful network program. The program name is Planet and uses earning neuralnetwork program. Thanks to Google, a new artificial intelligence systemis outperforming humans in spotting the origins of images....
by Jenna | Feb 22, 2016 | Digital Insights in 2020, keywords, money, queries, strategy
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have...
by Jenna | Feb 19, 2016 | App Marketing, apps, apps, Digital Insights in 2020, optimize
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App...
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